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Forums - Sony - Kevin Butler (Jerry Lambert) is awesome in the Dear Playstation ads.

Akvod on 02 November 2009
richardhutnik said:
Seihyouken said:

In Apple's defense they do try to insert a little bit about Mac's advantages in the commercial spots, but it's just so overwhelmingly overshadowed by their attacks against PCs that they are easily forgettable.

Anyhow, in the case of both the Sony and the Apple ads, you do remember the main characters in them, and the ads do what they set out to do.  Apple vs Mac is memorable though.  The difference here is that I believe the Sony ads are more friendly, and enjoyable, even if you aren't a fan of the PS3, you still can get a kick out of the ads and enjoy them.  With Sony, they don't need to be on the attack like Apple does.  They need to make people feel good about the products, and get familar with the benefits.  Kevin Butler spots, as I see it, are having a similar effect that Jack Trenton does at E3.  You don't feel that Sony is arrogant when you see both these, and that is what Sony needs.

I will say the Kevin Butler spots will go down now as the top 5 best ad campaign series ever for a videogame related product.

Pretty big claim there O.o I haven't seen enough video game ads so I can't disagree or agree.

I do think you're spot on with your comparison of Mac vs PC ads and Sony ads.

Although there's still a lot of people just laughing and still riding on the 'Macs and Starbucks are cool' wave with the Windows 7 ads =/



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richardhutnik on 02 November 2009
Akvod said:
richardhutnik said:
Seihyouken said:

In Apple's defense they do try to insert a little bit about Mac's advantages in the commercial spots, but it's just so overwhelmingly overshadowed by their attacks against PCs that they are easily forgettable.

Anyhow, in the case of both the Sony and the Apple ads, you do remember the main characters in them, and the ads do what they set out to do.  Apple vs Mac is memorable though.  The difference here is that I believe the Sony ads are more friendly, and enjoyable, even if you aren't a fan of the PS3, you still can get a kick out of the ads and enjoy them.  With Sony, they don't need to be on the attack like Apple does.  They need to make people feel good about the products, and get familar with the benefits.  Kevin Butler spots, as I see it, are having a similar effect that Jack Trenton does at E3.  You don't feel that Sony is arrogant when you see both these, and that is what Sony needs.

I will say the Kevin Butler spots will go down now as the top 5 best ad campaign series ever for a videogame related product.

Pretty big claim there O.o I haven't seen enough video game ads so I can't disagree or agree.

I do think you're spot on with your comparison of Mac vs PC ads and Sony ads.

Although there's still a lot of people just laughing and still riding on the 'Macs and Starbucks are cool' wave with the Windows 7 ads =/

I go back to Atari 2600 days and remember the old George Plimpton vs Atari ads.  I have seen a lot of them.  I will at least argue the series is in the top 10.



Tridrakious on 03 November 2009
nightsurge said:
Tridrakious said:
nightsurge said:
Tridrakious said:
richardhutnik said:
This web page says the ad agency being the Kevin Butler spots also did the Mac vs PC spots:
http://www.unboundedition.com/the_feed/2009/aug/28/sony-out-create-new-ad-icon-latest-ps3-spots/


I like the Mac vs. PC ads too.

Sony needs to do something similar to those when the Kevin Butler stuff ends.

I hate the Mac vs. PC ads.  They need to stop singling out Windows' minor issues and start actually advertising their product for a change.  I have much experience with Macs and they have many annoying issues as well, not to mention to get equal performance on a Mac I have to pay twice as much.....

Sorry for going off topic.  The PS3 ads are great because they are advertising what the PS3 does and not taking shots at MS or Nintendo.  The Mac ads just make me want to punch something because of how blatantly they deceive people.


Window's "minor issues"?

Yes.  Have you fallen for their scare tactics and deception?  They overblow every small windows issue.  Macs have many issues themselves that they never care to mention.


Why is it, it seems like Microsoft is always releasing a new version of Windows almost every 6 months?

If there wasn't any problems that people complained about in those previous ones. I use my PS3 for all my internet stuff.

I don't program games or anything like that, but it seems like Microsoft is always coming under fire for the Windows products. I've tried the stuff that Apple puts out and I like them better.



famousringo on 03 November 2009

It really is an excellent campaign. Leagues ahead of the amorphous black blob ad or that moronic PSP Go ad.



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Dallinor on 03 November 2009

They should definitely use him, in character, to at least partly present E3. He could become something of an internet mascot for Playsation.



 

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Akvod on 03 November 2009
Dallinor said:
They should definitely use him, in character, to at least partly present E3. He could become something of an internet mascot for Playsation.

He can do a quick and funny bit with Jack, where he takes his job. But I think he should just stick with ads and not be an actual spokesman. He's funny because he's a mock spokesman, and making him a real one will kinda kill it.

Kantor on 03 November 2009
famousringo said:
It really is an excellent campaign. Leagues ahead of the amorphous black blob ad or that moronic PSP Go ad.

The "black blob" ad would be a lot more impressive if the PS3 had more than three good exclusives in 2007.



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richardhutnik on 04 November 2009
Akvod said:
Dallinor said:
They should definitely use him, in character, to at least partly present E3. He could become something of an internet mascot for Playsation.

He can do a quick and funny bit with Jack, where he takes his job. But I think he should just stick with ads and not be an actual spokesman. He's funny because he's a mock spokesman, and making him a real one will kinda kill it.

They can have him do a cameo at E3, and speak for a bit.  He would be good for a minute or two, introducing something, and then going away.  He he were also at a booth at E3, for people to come up and chat, that would be cool. 



Tridrakious on 04 November 2009
Kantor said:
famousringo said:
It really is an excellent campaign. Leagues ahead of the amorphous black blob ad or that moronic PSP Go ad.

The "black blob" ad would be a lot more impressive if the PS3 had more than three good exclusives in 2007.


It was still light years better than the launch doll ads.



Garnett on 04 November 2009

Am i the only one who doesnt like him? His image makes him look to serious! Its like hes trying too hard to be funny.

 



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