Marketing games on the Wii is not difficult. The problem is that nobody does it; not even Nintendo most of the time. The real trick is that you can't market to the blue ocean the way you market to the fratcore, because most people won't be taken in by a shiny trailer and a couple of awesome screenshots the way the fratcore are: the blue ocean still knows that graphics don't matter. Instead, you have to convince them of something these things can't show: that the game is actually fun to play. Nintendo has mastered this with the Wii _____ series, by showing people actually having fun with the games in their ads. This was so successful that even Wii Music broke 2.5 million, despite being smeared mercilessly by reviewers.
The problem is, I'm not sure Nintendo really knows what they have here, since they have failed to use this tactic with anything that doesn't have the word "Wii" in the title. Squeenix certainly doesn't know, because they're still marketing Crystal Bearers in the fratcore fashion: lots of pretty pictures, but no evidence of the game actually being any good. This will not work on the blue ocean, and so the game will not sell.
This is what companies should be doing with all of their games, if they want to capture the blue ocean: show people having fun. This is not hard to do at all, as long as your game is any good. If you can't find people visibly having fun while playing your game, then it's time to upend the tea table, because something is seriously wrong with your game if people are not having fun.
Complexity is not depth. Machismo is not maturity. Obsession is not dedication. Tedium is not challenge. Support gaming: support the Wii.
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What do I hate about modern gaming? I hate tedium replacing challenge, complexity replacing depth, and domination replacing entertainment. I hate the outsourcing of mechanics to physics textbooks, art direction to photocopiers, and story to cheap Hollywood screenwriters. I hate the confusion of obsession with dedication, style with substance, new with gimmicky, old with obsolete, new with evolutionary, and old with time-tested.
There is much to hate about modern gaming. That is why I support the Wii.