Interesting to note that Viacom (which owns gametrailers) is in a significant business partership with microsoft.
NEW YORK, N.Y. and REDMOND, Wash. – Dec. XX, 2007 – Viacom Inc. (NYSE: VIA and VIA.B) and Microsoft Corporation today announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years.
Kevin Johnson, president of Microsoft’s Platforms & Services Division, said, “We are delighted to establish this long-term partnership with Viacom. Viacom’s portfolio of original content and strong consumer brand connections are a terrific complement to Microsoft’s web, gaming and digital advertising assets. This deal is another milestone in our quest to build a world-class advertising platform to serve the broad needs of advertisers and publishers. If ever there was a ‘win-win’ partnership across two companies, this is it.”
Viacom, consisting of BET Networks, MTV Networks and Paramount Pictures, is the world's leading entertainment content company. It engages audiences on television, motion picture and digital platforms through many of the world's best known entertainment brands, including MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Noggin, Nick at Nite, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Gametrailers, BET, Paramount Pictures, DreamWorks and Paramount Vantage. Viacom's global reach includes approximately 145 channels and 300 online properties in 160 countries and territories.
http://advertising.microsoft.com/sverige/NewsAndEvents/PressRelease.aspx?Adv_PressReleaseID=838