Sony Computer Entertainment Europe has today revealed it’s continuing marketing plans for the highly anticipated Uncharted 2: Among Thieves. Developed by Naughty Dog, Uncharted 2: Among Thieves is set for release on October 16^th 2009 in the UK.

            The Television advertising may have already begun with a teaser trailer, but this coming Monday, October 12^th, will herald the arrival of a full-length trailer in full High-Definition broadcast for a four week period, including slots during the England World Cup qualifying matches. This will be supported by ten week sponsorship campaigns of both Sky One’s Friday Night Movie, set to include the likes of Mission Impossible and X-Men, and the Discovery Channel’s “Adventure & Survival” programming. Cinema campaigns are said to run a different full-length advert, utilising all in-game footage, commencing on October 23^rd.

            Online advertising officially began last week after a long-run of a pre-order website, and shall continue to increase in it’s placement throughout October and November. Print advertising shall be arriving imminently, with specialist and lifestyle media publications such as T3 and Official PlayStation Magazine expected to hit shelves any day. Uncharted 2: Among Thieves shall also feature prominent advertising in The Sun newspaper.

Uncharted 2: Among Thieves is one of the most anticipated PlayStation 3 release on 2009, often compared as the system’s Halo 3: ODST equivalent. Whether or not the game will serve up such a storm at retail remains to be seen, but one thing’s for sure: Sony are certainly trying their hardest. Electronic Theatre will keep you updated with all the latest from Sony Computer Entertainment Europe.

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EDIT: Edited date as it was wrong. Don't blame me, all I did was copied & pasted lol

http://www.electronictheatre.co.uk/index.php/playstation3/playstation3-news/3208-uncharted-2-among-thieves-marketing-campaign-revealed

sony should go full blown halo ad campaign(besides drinks) on this game, sure it would hurt there profit margins short term but the awareness of the franchise would hopefully make up for it in the 3rd game.

good

this game = awesome and Sony knows it, they would be foolish not to do something to advertise it.

BlitzSonyKrieg

OMG its 2010 already?!?!?! Where did the rest of 2009 go?? lol

OT: Good to hear that Sony are giving this game the advertising here in the UK that it deserves!

Um.... not 2010, but still

Great work Sony! We do get at them for advertising, but they do do a decent job in Europe on the whole. They sponsor Champions League football (which gets a large audience across Europe), they did a great job with the slim, and now this

So what channel will this advert be on?

They shouldn't add on to the end of these TV spots, "And if you missed it, try the first Uncharted, now Greatest Hits!"

^ You mean Platinum. They're called Greatest Hits in USA aren't they?

Oh whatever. You get my point. :P