Contestant 1 - Nintendo
Contestant 2 - Sony

Explain why you think this aswell :)

I'm voting for Nintendo, myself. Their campaigns are memorable AND effective. Sony's early PS1, PS2, and PS3 ad campaigns were horrible (Polygon Man still makes me cringe). Their "Crash Bandicoot" and "Do You Want It, Do You Need It" stuff was okay, though. The latter was a little "90's", though.

Nintendo still has people quoting the Zelda 80's commercial, Smash Bros. commercial, and "Wii Would Like To Play" commercials. The even know how to push WM+ and Wii Fit.

Hands down, Nintendo.

well, for this gen at least,

Ninty has proven with Wii and DS ads that they knew VERY WELL the market they are dealing with

Making ads focusing on the family playing together or woman having fun with Brain Training was very clever.

Sony needed hardcore targeted ads but they have produce crappy stupid ads : FAIL

they started to make better ads with the 40gb and 399$ price point :
http://www.youtube.com/watch?v=SgHZ2xaigwk&feature=related

too late ...

Also, in France 15 Ninty ads = 1 PS3 ads

(Sony are selling their console at loss and it is directly eating their marketing budget)

Exactly, Nintendo's been schooling Sony and, to a lesser extent, MS on how to make and market a console this gen. By now, I doubt that any marketing that those two do will be able to lessen the sales and appeal of the Wii.

The current UK DS ad is so horrible and annoying, I pause when it starts and then fast forward
through it.

I understand they have to appeal to the casuals who make up a large proportion of the fanbase, but....seriously, they can't advertise one of the DS' hundreds of brilliant games?

I've seen a few Wii Sports Resort ads lately, they were alright.

I don't really like the PS3 UK ad because it doesn't focus enough on gaming, but it brings attention to features of the PS3 that not everyone knows about.

I haven't seen a single Wii, PSP, or indeed 360 ad in ages.

So I vote Sony.

Sony ads never stay in my head for some reason, they don't leave lasting impressions, not that Nintendo is much better but I do remember their advertisements better.

The one with the "some of my students brought a DS to school"?

I want to punch that woman in the face, seriously.