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Forums - Sony - NEW PS3 Advert (NA)-- LBP + wii type Advert! (AMAZING)!

http://blog.us.playstation.com/2009/09/it-only-does-family-togetherness/

It Only Does Family Togetherness

Posted by Peter Dille // Senior Vice President, Marketing & PlayStation Network

Hi everyone,

Thanks for all your amazing feedback on our new “It Only Does Everything” ad campaign. Kevin Butler has been busy pushing the new $299 PS3, not just on our blog but on some of your favorite TV programs, and the reaction has been fantastic.

I mentioned on my initial post that we have a huge campaign designed to show “Everything” the PS3 can do. And since you’re all PlayStation’s biggest fans, we’ll be debuting each one here first. Our next spot features Kevin Butler helping a desperate father connect with his kids by finding the best family-friendly entertainment. The ad is also timed to support the new “Game of the Year” edition of LittleBigPlanet, which shipped this week. The new edition of LBP includes everything from the first game plus more than $30 of bonus content, new levels and free downloadable content packs.

We hope you like this next installment of the campaign as much as you enjoyed the first two spots. Lots more coming, including ads that feature some of our biggest games like UNCHARTED 2: Among Thieves and Ratchet & Clank Future: A Crack in Time. You’ll be hearing plenty more from me and Kevin Butler very soon…

Enjoy,

Peter Dille

_________________________

NOW we'r talking SONY..THIS IS WHAT ADVERTS SHOULD BE LIKE!


All hail the KING, Andrespetmonkey

Around the Network

I really think this campaign is the PlayStation has had in a long time, and in all honesty is the most important part of sustaining Slim sales high throughout the holidays and beyond.

This advert itself is passable (I'd like to see him use the crazy obstable course slide thing :P) but I think the campaign as a whole really will appeal to the masses and does make the Ps3 seem like great value compared to other consoles.

Not seen much Ps3 marketing here in the UK outside of game retailers though, yet :(.



is it me or he made a joke about the father being "little"

(meaning little penis right?)



Time to Work !

lol, jus lol



Buzzkill McGee

Really good advert. LittleBigPlanet is awesome!



Around the Network

Lol, nice.



All I saw was: get a PS3 or lose your wife.



@libellule

ergh.....no......I don't think it has adult humor in it



All hail the KING, Andrespetmonkey

Haha, that was pretty funny as well.



"We'll toss the dice however they fall,
And snuggle the girls be they short or tall,
Then follow young Mat whenever he calls,
To dance with Jak o' the Shadows."

Check out MyAnimeList and my Game Collection. Owner of the 5 millionth post.

PS3 wins this christmas confirmed