Sneak Peak: SCEA PS3 Marketing Campaign

NicholasCage

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NicholasCage on 26 August 2009

http://www.industrygamers.com/news/sony-launching-ps3-slim-marketing-blitz/

The announcement of the new PS3 Slim at $299, although expected, was one of the most impactful announcements that the video gaming industry will see all year, so naturally a huge advertising campaign will follow it. While many of the PS3 ads in recent years have been serious in their tone with a harder edge, Sony Computer Entertainment America is taking a different strategy this time. IndustryGamers has been provided with complete video of the numerous TV spots (unfortunately, we're only allowed to share stills... see below).

If you remember the MLB '09 The Show ads from earlier this year, with the Red Sox's Dustin Pedroia sparring with "Director of Game Accuracy" Kevin Butler, the nature of these ads will be immediately apparent. Sony is reaching out to a broad audience with these ads, and even takes the time to poke fun at themselves and fervent industry watchers. Overall, we feel these ads are a huge step up from the old "white room" PS3 ads

Stay tuned to IndustryGamers for our exclusive interview with Peter Dille, SCEA's senior vice president of marketing and PlayStation Network, and Eric Hirshberg, president and chief creative officer of ad agency Deutsch LA.

Can't wait for the ads to come up :P. I still want something like the Octopus ad from 2007 though :|.

Battlefield Bad Company 2 > Modern Warfare 2

phinch1

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phinch1 on 26 August 2009

Man Sony's really going all out on this, I can see this being a very good year for Sony

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johnsobas on 26 August 2009

glad to see them try something different. I prefer this kind of advertisement by far.

currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X

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Carl on 26 August 2009

That actually looks cool

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Necromunda on 26 August 2009

Kevin Butler - Director of Rumor Confirmation...
LMAO :D

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sully1311 on 26 August 2009

looks like its going to be funny, hope this works!

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Xxain on 26 August 2009

I love the new tagline...its so cool say that outloud

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