For the vast majority of people they hype will not exist.  Yes the PS3 will be cheaper and that is what most people will pay attention to.  Most people wont give a damn that the PS3 slim is smaller.  The idea that the average consumer is going "wow look at that the PS3 is smaller, I gotta have one" is a joke.

It has an RRP of £140 according to Game and Amazon, the only stores I use (well I use play if they have exclusives)

http://www.game.co.uk/lowdown.aspx?lid=5789&cm_sp=x360-_-topnav-_-bundles

http://www.amazon.co.uk/Xbox-Arcade-Console-Superstar-Tennis/dp/B0025Z1YGW/ref=sr_1_1?ie=UTF8&s=videogames&qid=1250868908&sr=8-1

But officially it is going up to £150

ps3 is £50 pounds cheaper than before, so at that price its a steal

in comparison to what you get with other consoles theres no contest.

but many people ie gift buyers they look at initial outlay and 360 will seem cheaper, i predict in the uk the 2 hd consoles should sell similar.

@Akiba

The first half of 2008 would disagree with you. From 2008 the PS3 was outselling the 360 up untill MS cut the price and then we all know what happened. Now Sony have cut the price and you don't think there's a chance we could see PS3 sales move ahead of the 360 again over a 4 month period?

Must be a deal in Tescos and Asda then but they have been this price for almost a month now as they had them last time I went too, Game and Gamestation are also selling 360 Arcades for £129.99 instore!

I predict a mere closing of weekly sales gap between the 360 and the PS3 in the UK, after the initial two-three week sales boost. I think the PS3 will be able to stay above the 360 by about 20-30k in the US for the rest of the year, not sure how long into 2010 that will last.

I think the Slim will have the best effects in mainland Europe and Japan, simply because these markets are already more open to the PS3 than the UK/US. It'll be interesting to see whether this will be able to pull back the weekly lead that the PS3 had over the Wii in Spain and Italy. I think this, along with the likes of FFXIII and GT5 will be able to close the gap between the PS3 and Wii in Japan for quite some time, with the PS3 outselling the Wii in Jap for the end of this year and the start of next (depending on when the two titles get released).

The success of the slim will also be heavily dependent on the quality and quantity of marketing it receives. So far, this generation, Sony have failed to deliver on at least one of these aspects with each campaign, let's hope that they get it right this time.

On another note, I do think that, given the PS3 slim and the price drops/adjustments on the 360, the Wii will never be able to attain and maintain that 50% marketshare limit that Nintendo fans have been hoping for oh-so-long. In fact, I think that the Wii's market share will drop to about 45%, perhaps lower, over the next 6 months*

*That being if Nintendo doesn't respond with other sale-drivers like price changes, extra bundling, and different SKUs.

Correct^

Just for clarification, I'm talking about the PS3 moving ahead of the 360 in weekly sales for the rest of this year not that it will over take the 360 total sales (or even total 2009 sales). If you still don't think that can happen then fair enough and we'll just have to wait and see .

As for marketing, apparently Sony has moved to another ad company and they are trying to re brand it... so let's hope it works

Gutted they hiked the arcade up to 150. I was gona get one with halo 3 in time for ODST!!
Still fairly cheap but I'd NEED Live too for the coop. 170 is too much for a 360 now. Why'd the bring it up to 150 lads?