TheGoldenBoy said:
The era we are in right now crowd reactions aren't the same. Fans don't boo heels and cheer faces, they cheer and boo whoever they want. The Shield and the Wyatts both got cheered when they were supposed to be heel and faces like John Cena and Batista got booed. Paul Heyman was booed in the beginning of the show and Lesnar's manager but was suddenly cheered as Cesaro's. I think Cena would get booed regardless of face or heel, especially depending on the opponent.
As for what a heel Cena looks like: I have no idea. But I do want to see it and see what angle WWE takes it. It could be as simple as Cena being angry with the fact that he feels he hasn't gotten the respect and loyalty he deserves for everything he has done in the WWE. He's tired of making people happy when they don't give him what he deserves. I'm not sure but that's the simplest approach I can think of at the moment.
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If there is one thing I've learned in business, it's that the customer is never wrong about what they like. They're usually wrong about everything else ("the customer is always right" is PR bullcarp) but not that. If your heel is getting cheered and your face is getting booed then you're doing something wrong. It's like if your customer wants a shooter and you're all like, "no, here, take a platformer, a platformer!"
It's really a situation the WWE has created themselves by ignoring what the audience wants for a very long time. When the audience started getting tired of Super Cena the WWE kept putting him at the top. When it was clear that the audience wanted more entertaining, skilled wrestlers in the mold of Angle or Michaels, the WWE kept pushing slow muscle-men to the top. The WWE had in mind what they wanted to do, only they forgot that what the AUDIENCE wants is the most important element.
Honestly, I've never been more proud of an audience than when Shaemus got booed after that joke of a match against Daniel Bryan. Chanting random stuff when the WWE tried to push Cena vs. Orton on us again is also up there, as is booing Batista's Rumble win.
I think it became crystal clear awhile ago that what the WWE was doing was totally at odds with what the fans wanted and I'm very happy to see that someone in the WWE finally took notice. I don't think it's so much about heel vs. face as it is about people saying, "okay, we want to see more of THIS guy, and we don't give a rat's ass if he's not a former bodybuilder, we just care that he's interesting and exciting."