Wow someone really want the piracy market to grow with 500%.

Maybe they should have put more thought into the spiralling costs of game development a couple of years ago, instead of rushing forwards assuming the business model of prettier, bigger more bombastic games would go along unimpeded. I get most Wii games I want around release for £30 or less, and that includes the bigger budget releases like Galaxy or Brawl.

I understand developers need support from gamers during a recession, but gamers need understanding from developers too. As a student unable to find work, there's no way I could afford £70 games. And what about gamers with families to support? Or gamers still in high school or college?

that's terrible! I can barely afford games that are already available in sales bin.

LOL 100 dollars is absurd I thought they were batshit crazy when they upped prices to 60 dollars and even crazier when the average length of the games were half that of previous gens. Now someone in the game industry is suggesting people should pay 100 dollars for these games that won't last them more then a few days/weeks at most? The guy has obviously lost it.

I looking at the OP I don't see the price of the game being the issue I believe it's the ten times the development cost of PS2 that's the issue here >_>

If this would happen I would stop playing games alltogether or start buying last gen games. VAT would add nice 22% price boost to games that expensive here in finland.

I read an article where he said if development costs weren't bette controlled AAA games would need to be around £70 to cover the costs, etc. However he then said that price wouldn't fly so development had to improve.

I didn't read it as him at all saying games needed to be that price.

Move to Australia and you can pay $119 RRP for games

Yea, that pretty much guarantees the average PS3 game is at least $20 million. PS2 games usually cost $5-10 million dollars. The shovelware cost much lower than that. Another reason why the PS2 was so dominant was the lesser risk of financial failure. Not only with the userbase, but ease on the pockets.

PS3/360 development was $17m-$20m  average  in 2006 and costs have soared since then and a recession has taken effect. Assuming costs have increased %10 isn't too unreasonable is it? Now factor that in to the average.

$100 for a video game is absolutely ridiculous when they have so little to offer as opposed to games of the past.

If Sony made a simple to program for console and got of their ass to advertise their new AAA game's properly then maybe they would make a fucking profit. Development cost's would come down and more copies of the game would be sold.

Look at the sales of some of Microsoft published games that they advertise loads. Microsoft only made like half a billion dollars off of Halo 3...

Valve spent $10 million marketing Left 4 Dead.