Hopefully this isn't a repeat thread. And since this is on the Nintendo section, you might have an idea of what kind of "Familiar" I mean.

http://www.destructoid.com/microsoft-next-generation-is-software-not-hardware-141962.phtml

Ever since Microsoft revealed Project Natal, it now thinks it's Nintendo. The smug, pretentious, all-knowing statements coming out of the mouths of MS executives seems ripped straight from the Big N playbook, typified by today's little pearl of wisdom -- that thinking about consoles is an "old treadmill" way of thinking.

"The 'next generation' will be defined by software and services, not hardware," says Shane Kim, whose company is bringing out hardware that he's personally likened to a new generation. "In the past we would always get this question, 'Hey, there's a new console launch every five years and you're coming up on that time for Xbox, right?' That's the old treadmill way of thinking.

"Before you had things that were very obvious, from a hardware standpoint--pushing more pixels, the move from 2D to 3D, 3D to HD, etc. We got a very powerful piece of hardware in Xbox 360. I am confident that we have more headroom available, in terms of developers and creators figuring out how to get more out of the system."

All we need now is for Kim to talk about "blue oceans" and "disrupting the market" and he'll be indistinguishable from Reggie Fils-Aime.

All this proves is that Nintendo has made the other players sit up and listen, and that they really do know A LOT about the video game industry. Maybe everyone will listen next time Nintendo says something.

I love ms, there doing s great job.

so, does this mean nintendo is going the right way and the others are going to follow?

Yes.

I say a suped up next Xbox is unlikely. It would even likely be sold at a profit, which means it can't cost more than $200-$300 to make. That's if Microsoft really is putting the games above hardware.

I dont understand how this relates to Nintendo at all? Nintendo is not pushing its console with services and a better software interface, so again what?

@ lordthenightknight, they are just copying Nintendo's successful strategy. However, the fact is, more people have bought HD consoles than Wiis, so if Nintendo and Microsoft are both pursuing the casual market first and foremost, and Sony are still offering superior graphics and much more power, Sony are going to benefit.

I don't think that they can beat Nintendo at their new game, I much prefer the idea of using a Wiimote or PSMote rather than Natal, but then again, I did not think they would be beating Sony at this point

Do not tell me that Motion+ is not pushing software interfaces. And you obviously didn't pay attention to the rest of the comments, and the fact that Nintendo was saying the same thing when they made the Wii.

Microsoft is obviously looking at Nintendo's success this gen, and moving in a similar direction.