Nintendo is transforming New York's famed Military Island in Times Square into an urban island getaway to celebrate the launch of the Wii Sports Resort video game. On July 23, anyone who visits this Manhattan landmark will be treated to a mini-vacation, complete with a sandy beach, swimming pool and tropical lounge - all smack dab in the middle of the city - plus a chance to play Wii Sports Resort in advance of its U.S. July 26 release date. Based on the imaginative Wuhu Island locale featured in the game, this interactive oasis will also offer game demonstrations, giveaways (while supplies last) and a bar serving tropical non-alcoholic drinks. Adding to the excitement, actor Chace Crawford will be making an appearance.
Wii Sports Resort is the next phenomenon in active-play gaming and the first Nintendo game to feature the control enhancements of the Wii MotionPlus™ accessory. While enjoying resort-themed in-game activities such as swordplay, basketball, table tennis and archery, players will experience the unique motion-sensing controls of the Wii system with greater precision and accuracy than ever before. Just as the original Wii Sports™ attracted millions of casual and nontraditional players to the world of video games, the new Wii Sports Resort delivers an inclusive, interactive entertainment experience that consumers of all ages can enjoy.
Source : Nintendo.com
I didnt see this kind of marketing in the video game industry since a long time. This gonna be HUGE!