Ah haha. Nice one. Corporate double speak. Companies have one motive and one motive only: to make a profit. Ubisoft's sole reason for going 360 exclusive is because they believe they will make more profit by doing so, and they probably will judging by sales on Sony platforms relative to porting costs. That is perfectly OK, don't get me wrong, there is no reason for a company to feel obligated to gamers to deliver a product on any particular console. But even if they can't be honest about it for PR reasons at least we inject a bit of honesty into these matters.
The only link of the heart [between corporations] is a love for money.
Edit: Though I should give a nod to the creative folks behind games and acknowledge that being able to optimise for a particular platform and squeeze as much performance as possible out of it really helps the creative juices and probably leads to a better product. So in that respect I'm happy for the people who will actually make the game.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix