| Dolla Dolla said: Care to explain why releasing a new color for the Wii would be foolish? |
White is a very clean, very simple, very elegant color. Stronger colors like black are often considered more intimidating and sometimes less friendly. For example, are the walls in your house black? How about in any house you've seen recently? What color walls do you most often see in houses? For the simpler portion of the market of which color would make a difference, a softer color is a better choice. Does the consumer want the little white Wii or the large black PS3?
The next factor is similarities. Microsoft is riding high on the Wii60 idea and Nintendo is cashing in on it too to a point. Keeping the Wii and the 360 the same color reinforces this perception of two on one. Switching the color from white to something else puts distance between the Wii and the 360 that may not be beneficial.
Finally, it's another SKU difference. The less informed buyer will look at one white Wii much the same as another white Wii. Is there a difference? Maybe, maybe not. After all, they look the same. What about a white Wii and a red Wii? Oh the colors are different, what's the difference? Which is better? The customer suddenly has another dilemma in purchasing the Wii. The fewer choices the customer has to make and the easier it is to simply "buy a Wii," the better.
These are all marketing tricks and strategies. To an informed buyer who knows the differences between SKUs and prices, it may make little or no difference. I'll wager that not everyone is as informed as those who frequent this board though.
I'm sure my response was slightly longwinded, but does that answer your question?









