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Forums - Nintendo - New Wii SKU spotted

Dolla Dolla said:

Care to explain why releasing a new color for the Wii would be foolish?


White is a very clean, very simple, very elegant color. Stronger colors like black are often considered more intimidating and sometimes less friendly. For example, are the walls in your house black? How about in any house you've seen recently? What color walls do you most often see in houses? For the simpler portion of the market of which color would make a difference, a softer color is a better choice. Does the consumer want the little white Wii or the large black PS3?

The next factor is similarities. Microsoft is riding high on the Wii60 idea and Nintendo is cashing in on it too to a point. Keeping the Wii and the 360 the same color reinforces this perception of two on one. Switching the color from white to something else puts distance between the Wii and the 360 that may not be beneficial.

Finally, it's another SKU difference. The less informed buyer will look at one white Wii much the same as another white Wii. Is there a difference? Maybe, maybe not. After all, they look the same. What about a white Wii and a red Wii? Oh the colors are different, what's the difference? Which is better? The customer suddenly has another dilemma in purchasing the Wii. The fewer choices the customer has to make and the easier it is to simply "buy a Wii," the better.

These are all marketing tricks and strategies. To an informed buyer who knows the differences between SKUs and prices, it may make little or no difference. I'll wager that not everyone is as informed as those who frequent this board though.

I'm sure my response was slightly longwinded, but does that answer your question?



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Dolla Dolla said:
 

Words Of Wisdom said:
FishyJoe said:

More exciting is the suggestion, and this is definitely straying into wild rumour territory, that a new colour of console could be introduced, with black leading the pack as the likely shade.

This would be foolish.


???

Care to explain why releasing a new color for the Wii would be foolish?


In Japan all the stuff that's "light" is in the front of the store. All of the stuff that's darker is in the back of the store or upstairs. Lighter coloured products are thought to appeal to women and in Japan women typically make the decisions on what to buy for the household. When couples go out shopping the only way a guy gets to go into a store is if there is something out front that the woman wants to go into the store to look at. That's why the Wii is white.



A new bundle or something might not be a bad idea in Europe. I know a few people online who live in Europe and have been able to find Wiis for a long time (especially in Germany).



A more expensive bundle, most likely.

Wii
2 Wiimotes
Nunchuck
Wii Sports
Wii Play

Wii Zapper + Link's Crossbow Training maybe?

Aim for $300.
Since Demand >>>>> Supply, this would let Nintendo jack up the price while offering it at a "value" price.



There is no such thing as a console war. This is the first step to game design.

Words Of Wisdom said:
Dolla Dolla said:

Care to explain why releasing a new color for the Wii would be foolish?


White is a very clean, very simple, very elegant color. Stronger colors like black are often considered more intimidating and sometimes less friendly. For example, are the walls in your house black? How about in any house you've seen recently? What color walls do you most often see in houses? For the simpler portion of the market of which color would make a difference, a softer color is a better choice. Does the consumer want the little white Wii or the large black PS3?

The next factor is similarities. Microsoft is riding high on the Wii60 idea and Nintendo is cashing in on it too to a point. Keeping the Wii and the 360 the same color reinforces this perception of two on one. Switching the color from white to something else puts distance between the Wii and the 360 that may not be beneficial.

Finally, it's another SKU difference. The less informed buyer will look at one white Wii much the same as another white Wii. Is there a difference? Maybe, maybe not. After all, they look the same. What about a white Wii and a red Wii? Oh the colors are different, what's the difference? Which is better? The customer suddenly has another dilemma in purchasing the Wii. The fewer choices the customer has to make and the easier it is to simply "buy a Wii," the better.

These are all marketing tricks and strategies. To an informed buyer who knows the differences between SKUs and prices, it may make little or no difference. I'll wager that not everyone is as informed as those who frequent this board though.

I'm sure my response was slightly longwinded, but does that answer your question?

Ummmm.... that's why they give you a choice. They aren't forcing a black color onto anybody. Choice is something that every manutacturer of any product should offer the consumer. Choice is good.

 



Just kiss the tip.


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Arkk said:
Ummmm.... that's why they give you a choice. They aren't forcing a black color onto anybody. Choice is something that every manutacturer of any product should offer the consumer. Choice is good.

If you had actually read the post you quoted, you'd have noticed the elements where change and choice in this instance are bad.



Words Of Wisdom said:
Arkk said:
Ummmm.... that's why they give you a choice. They aren't forcing a black color onto anybody. Choice is something that every manutacturer of any product should offer the consumer. Choice is good.

If you had actually read the post you quoted, you'd have noticed the elements where change and choice in this instance are bad.

 

I read your post and I must say I disagree... choices for Ipods never hurt.... Especially color choices.
I agree multiple SKUs is bad, but multiple colors is a completely different thing.
Back in the day Alienware got real popular because of color choices, they had everything from White, Black, Blue, Purple, Orange, etc... color choices are good.  Even the Gamecube, Gameboy, and DS all had multiple colors.

I also still say the single color people want most on their electonics is Black... not White... just becuase you think its "elegant" doesn't mean everyone does. If I could pay $50 to upgrade my 360 to black I would. If I could get a Black Wii I would.

How many Home theater components do you see in White? tvs, speakers, recievers, etc. If white was the color everyone wanted then you would see a lot more or someone would realease one and make a killing. I agree Black can be overwhelming (like you said on a wall) but on a electronic device its smalll its much different than a wall. 



Words Of Wisdom said:
Arkk said:
Ummmm.... that's why they give you a choice. They aren't forcing a black color onto anybody. Choice is something that every manutacturer of any product should offer the consumer. Choice is good.

If you had actually read the post you quoted, you'd have noticed the elements where change and choice in this instance are bad.


different colours never hurt the ds.

Just imagine a jet black wii bundled with mario galaxy and wii sports! *drools*



call me Aaronbunny!

Wii code: 6993 4542 2457 6182. plz add me Im a wiily gd friend

thors1982 said:

I read your post and I must say I disagree... choices for Ipods never hurt.... Especially color choices.
I agree multiple SKUs is bad, but multiple colors is a completely different thing.
Back in the day Alienware got real popular because of color choices, they had everything from White, Black, Blue, Purple, Orange, etc... color choices are good. Even the Gamecube, Gameboy, and DS all had multiple colors.

I also still say the single color people want most on their electonics is Black... not White... just becuase you think its "elegant" doesn't mean everyone does. If I could pay $50 to upgrade my 360 to black I would. If I could get a Black Wii I would.

How many Home theater components do you see in White? tvs, speakers, recievers, etc. If white was the color everyone wanted then you would see a lot more or someone would realease one and make a killing. I agree Black can be overwhelming (like you said on a wall) but on a electronic device its smalll its much different than a wall.


I have listed reasons by which it would be a negative factor.  If you think differently, then continue to do so.  I have no interest in convincing you otherwise.

As a side note about electronics, I regularly see black, white, and silver electronics.  This diversity is most keenly represented in computer cases.

As a side note about the DS, didn't we just see an article a while back on vgChartz about certain DS colors being mocked by a vendor?



I would be sorely tempted by a Jet Black Wii.

Do you know what I think they should release? A $349 Wii+DS bundle.