Anyone can still win until E3 09 comes around then we will know the winners.

There is a difference between probable and possible. This would not be a probable outcome so should be discounted. The same way you should not consider the possibility that the moon will vaporize before your very eyes. You have to create a line beyond which you will not consider.

Sony has a myriad of problems with its new console, and frankly only radical solutions can bring about these results. Further more Sony has not shown a capacity to adapt in a timely manner. Sony executives are still worried about production. Even though that is not their real problem. They thought it would be their problem, but it did not end up being so. Yet even last month they were trying to console analysts that they will be able to meet shipment estimates.

The first thing Sony needs to do is fire a great many of their executives. Idiotic exaggerations are not acceptable. Out right lying is not acceptable. Attacking the other guys product seems childish and desperate. They need to be likable, and more importantly they need to respect consumers, and relate to consumers.

This is the second thing that is wrong. Sony has suffered a serious disconnect with their customers. Somewhere along the line during the past few years. They confused customers with investors. They need to stop doing that, because customers and investors are not the same thing. You treat them differently don't sell them on an investment sell them on what the product does for them now. Business jargon is lost on gamers.

Develop a game plan for games. You need quality, volume, and variety. Your better off producing ten fun low quality games of different genres rather then two or three games of high standards that might not appeal to a majority of consumers. Sponsor small developers that will produce fun games in a short period of time. That is how you satisfy volume, and variety. Then you can begin to work in some quality. Give the public enough games to satisfy themselves. Sony desperately needs to adopt this philosophy. Quicker, cheaper, and more volume. That gives you more chances to hit the mark. Then rolling the dice on a mere handful of titles. That is the third problem. Sony needs to bulk up overall rather then try to work with silver bullets.

The fourth problem is value they need to increase the value of the hardware. Give the consumer more for their money, and more specifically give them things they can use and will enhance their gaming experience. Sony has focused on to many functionalities that do not integrate with gaming. Happy customers sell others on your product. Giving away free games, music, and even movies to your current customers will make them more happy. Keep them engaged with your product. Reward loyalty and that pays dividends down the line.

These are all reasonable things that Sony could do, and would greatly improve their situation. They do need to fire some upper management. They need a better public face. They need to develop a better game implementation philosophy. The philosophy I outlined is similar to the philosophy that NASA has used for its robotic exploration, and what a bonanza that was. They need to improve their customer service, and more specifically treasure their customers. That should always be the main focus of any business. Take care of what you got. You know what also always looks good to consumers. When you take the time to go the extra mile. Milking consumers and rewarding consumers are different things.

Like I have said many times I have little faith that Sony could or would do any of these things. They are slow to adapt, and they lack the innovative thinking to do these things. They are stagnant as it were. They will keep the bad executives around even though they do no good. They will try to play Microsofts game when it comes to game procurement. They will not give enhancements that they could charge for. They most certainly will not abandon their bad marketing. They most definitely will continue to not relate to consumers.

Yes its possible, but Sony has to be committed to tough self evaluation, and more importantly a willingness to abandon the bad philosophy they have followed up until this point.

can't really see the ps3 ever moving to first, 2nd maybe, maybe not, I mean at its weakest the wii is still basically doubling ps3 sales in Japan, and even dropping to 400 dollars it is still expensive, I know I won't pay over 300 dollars for a console and I'm sure many people feel the same way, no matter what inexpensive options exist for both the 360 and the wii, 400 is still expensive
side note I personally think killzone 2 will rock frankly I don't see why people rag on killzone the game would have been great if not for the framerate, ai and other graphic oddities.

You do realize that over half the people who have hi-def videogame systems don't actually use their hi-def functions right?  It's about the same with Hi-def TVS.  People either don't know how to get High-def to work or don't care.

Besides, even without high def the PS3's graphics are far better then the Wii's.  So i don't get why suddenly high-def TVs are going to make a huge difference.

 Console wars are, for the most part, decided before the first year is over. Nobody can beat the Wii now. It's outselling the other two by a long shot.

I wouldn't say it's impossible quite yet. The Wii is an unprecedented phenomenon, which definately rules in the the likelihood of an unprecedented future. That could be success, or the bottom dropping out, or something else entirely.

 With roughly 150 million consoles sold last gen (discounting a few for faulty consoles), less than 20% of the market has been tapped, and that's probably a low estimate as the market has grown with each generation. The difference between the Wii and 360 is less than 1% of that, and the PS3 needs to only make up about 8% to get back into the thick of things.

 Now, do I believe that this will happen? No, simply because momentum will carry the consoles in their present state for at least another 6 months before anything really changes (if anything the holiday and price cuts will accelerate the current trends). But is it possible that the Wii market drops out next Christmas? Sure. That the 360 is all anti-climax after Halo3? I suppose. That the PS3 can finally find the magic game-price combo to bring back a legion of PS2 owners? Sure.

 QFT 

Sony's time will come :D 

 I agree it can, though I was one of those "nuts" saying Wii and DS would do amazingly years ago. Yeah, I got made fun of a LOT for it lol. 

I think PS3 has a -chance- but things need to shift suddenly away from the 360 to the PS3 and with the amazingly high American support for the 360 it may not happen soon enough. Generally speaking 18 months after all consoles of the generation launch the fight is already decided, whoever shifts the most units get's more developer support and shifts more units and get's more developer support because of it. It's a viscious spiral screwing out whoever got slower sales.

 This run we have an X factor though and could potentially see 2 "winners" The Wii is arguably a completly different experience from the 360 and PS3, it can co-exist with either in honesty. I think it's pretty much assured an overall success the 360 and PS3 are the only question here...

Has anyone realized sony's market share is going up instead of down? If it was a flop, if the winner was already declared, the market share it holds would plummet. This is not the case, they have about a 15 percent chance with the right strategies, and logic to make a come back. It seems they are moving in the right step with their new advertisement campaign.

 You also seem to forget not long ago they had about a 90% market share...