HappySqurriel said: Believe it or not there really isn't that much brand loyalty from the general population when it comes to consoles; the fanboys care but the general gamer will choose whatever is cheapest or easiest. When Grand Theft Auto 4 comes out you will see the following reactions from previous owners: (20%) Already own an XBox 360 or PS3 and buy it for that platform (15%) Don't own a XBox 360 and buy one for GTA4 (10%)  Don't on a PS3 and buy one for GTA4 (55%) Don't own a console, get excited about GTA 4's release  look into the PS3 and XBox 360 and say "WTF? The PS2 was $200/$150 when I bought it. Greedy F***ing Companies ..."
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Good points, Happy. One thing to remember is that there will probably be a $300 360 Pro by the time GTAIV releases. Compared to a $400 PS3 and featuring top-shelf titles like Gears, Halo, Lost Odyssey, and Mass Effect, I think most people will opt for the 360.
At that point, unless MGS4 is out, the PS3 still won't have a real blockbuster title while the 360 will have several 2m+ sellers under its belt.
And, as wel all know, the 360 will have DLC for GTAIV while the PS3 will not.