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Forums - Sales Discussion - "PS3 going to finish in a distant third place" says analyst

vaio on 09 July 2009
stewroids said:
What Sony needs right now is some serious marketing, I feel that they could really promote some of their upcoming exclusives, like GOW3, Uncharted and GT5 in a way that would attract customers to them. Look how MS promoted Halo and look where that's got them, or look how Nintendo promotes Mario and Zelda games, it's been working out for them. Sony seriously needs to get their act together in terms of marketing. I feel they are being kind of arrogant after the success they have had with the previous two generations and are assuming that the value of what people get for $399 will attract customer. WAKE UP! People would much rather spend $199 or $299, especially since big games like COD, GTA, and Fallout 3 can be found on both consoles. Sony should stop dignifying themselves by using the PS3's specs and features and should shift gears by proving to the customers that their console is special because of the exclusive titles like Uncharted. They did that with MGS and promoted that as the reason to own a PS3 and that helped them out a lot. MGS4 was a system seller for Sony. They need to use one of their big first party exclusives as a system seller by marketing the hell out of it and bundling the console with it at a cheap price.

a slimm version, a pricecut and bring back the advertising days of the PS 2 thats the only thing left and thats the only thing that can help them beat 3rd place, now the question is when will Sony realise this and start acting on it?

 

To me they seem apathetic and need a big kick in the head to get out of it.



Vaio - "Bury me at Milanello"      R.I.P AC Milan

In the 60's, people took acid to make the world weird.
Now the world is weird  and people take Prozac  to make it normal.

If laughing is the best medicine and marijuana makes you laugh

Is marijuana the best medicine?

"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind."

“If any creator has not played Mario, then they’re probably not a good creator. That’s something I can say with 100 percent confidence. Mario is, for game creators, the development bible.

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stewroids on 09 July 2009
vaio said:
stewroids said:
What Sony needs right now is some serious marketing, I feel that they could really promote some of their upcoming exclusives, like GOW3, Uncharted and GT5 in a way that would attract customers to them. Look how MS promoted Halo and look where that's got them, or look how Nintendo promotes Mario and Zelda games, it's been working out for them. Sony seriously needs to get their act together in terms of marketing. I feel they are being kind of arrogant after the success they have had with the previous two generations and are assuming that the value of what people get for $399 will attract customer. WAKE UP! People would much rather spend $199 or $299, especially since big games like COD, GTA, and Fallout 3 can be found on both consoles. Sony should stop dignifying themselves by using the PS3's specs and features and should shift gears by proving to the customers that their console is special because of the exclusive titles like Uncharted. They did that with MGS and promoted that as the reason to own a PS3 and that helped them out a lot. MGS4 was a system seller for Sony. They need to use one of their big first party exclusives as a system seller by marketing the hell out of it and bundling the console with it at a cheap price.

a slimm version, a pricecut and bring back the advertising days of the PS 2 thats the only thing left and thats the only thing that can help them beat 3rd place, now the question is when will Sony realise this and start acting on it?

 

To me they seem apathetic and need a big kick in the head to get out of it.

LOL I agree. I especially hate Jack Tretton's whole rant about "only possible on PS3" and "value for your money". It might be true, but come on, wake up man! Even if they don't want to do a price cut, they can still invest some money into marketing!



vaio on 09 July 2009
stewroids said:
vaio said:
stewroids said:
What Sony needs right now is some serious marketing, I feel that they could really promote some of their upcoming exclusives, like GOW3, Uncharted and GT5 in a way that would attract customers to them. Look how MS promoted Halo and look where that's got them, or look how Nintendo promotes Mario and Zelda games, it's been working out for them. Sony seriously needs to get their act together in terms of marketing. I feel they are being kind of arrogant after the success they have had with the previous two generations and are assuming that the value of what people get for $399 will attract customer. WAKE UP! People would much rather spend $199 or $299, especially since big games like COD, GTA, and Fallout 3 can be found on both consoles. Sony should stop dignifying themselves by using the PS3's specs and features and should shift gears by proving to the customers that their console is special because of the exclusive titles like Uncharted. They did that with MGS and promoted that as the reason to own a PS3 and that helped them out a lot. MGS4 was a system seller for Sony. They need to use one of their big first party exclusives as a system seller by marketing the hell out of it and bundling the console with it at a cheap price.

a slimm version, a pricecut and bring back the advertising days of the PS 2 thats the only thing left and thats the only thing that can help them beat 3rd place, now the question is when will Sony realise this and start acting on it?

 

To me they seem apathetic and need a big kick in the head to get out of it.

LOL I agree. I especially hate Jack Tretton's whole rant about "only possible on PS3" and "value for your money". It might be true, but come on, wake up man! Even if they don't want to do a price cut, they can still invest some money into marketing!

The marketing thing I dont get at all, that was their shining star during the PS 2 era as a Nintendo fan I was thinking I hope Nintendo learns form this and gives them a run for their money next gen, this gen comes and Nintendo has stepped up their marketing and I was thinking awesome now we are going to see some marketing battles going on here.

Sony came and have totaly missfired with their marketing it´s like they have amnesia and cant remember PS 2 marketing at all, and here i am awaiting an epic marketing battle. Hopefully they will wake up before its too late and we will see some cool marketing stuff from them it used to be their best thing IMO



Vaio - "Bury me at Milanello"      R.I.P AC Milan

In the 60's, people took acid to make the world weird.
Now the world is weird  and people take Prozac  to make it normal.

If laughing is the best medicine and marijuana makes you laugh

Is marijuana the best medicine?

"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind."

“If any creator has not played Mario, then they’re probably not a good creator. That’s something I can say with 100 percent confidence. Mario is, for game creators, the development bible.

rodrz34 on 09 July 2009

Any PS3 price cut now would definitely put the PS3 back on top since they roughly sell the same as the 360 worldwide (less than 20% less actually) so I don't see how it could be 'bad ' for Sony.

Or is it worse for MS who needed a price cut last september because the 360 was outsold every week by the PS3 ?



BladeOfGod on 09 July 2009

^Tony Parker is that your new account?



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rodrz34 on 09 July 2009

What ?



L.C.E.C. on 09 July 2009
Viper1 said:
stewroids said:
Viper1 said:
Tony_Parker said:
Well every 3rd party publishers release their games on PS3, and PS3 has tons of exclusives nobody has, so I guess yeah everybody is happy about the PS3.

Wake me up when one publisher decides to give up on selling games to >21 million installed user base, Kotick would lose his job the next morning if he did that, the shareholders wouldn't be that happy.

Other than that, like I said, if release date matters, then PS3 wins on the time frame from launch compared to 360. If release date doesn't matter, then PS2 is in front by far.

Either way, Sony is doing well.

Illogical as neither matters at all at this point.

 

Consider this, the gap at PS3 launch was 5.5 million yet now the gap is over 8 million.  That means that the X360 has sold almost 3 million more ocnsoles than the PS3 since the PS3 launched.   That matters more than some arbitrary factor like aligned launches.

Nor does the PS2 install base matter at this poitn because it is a largely inactive userbase.   Of the 140 million units shipped, only a small percentage of it is still addressable.

 

 

 


Those 3 million extra consoles sold could be because of people needing to buy their 360 again after their 3 year warranty expired and also due to the cheap arcade console.

Could be but it's pure speculation.  We don't know how many replacement units were a matter of retail purhcases or MS refurbished units.  Nor does it matter how many were the Arcade model, that is still and X360 last I saw.

 

I do remember people saying the same thing about the PS2 and its growing install base.  I personally know many people who have owned many units and even recall Capcom publicly calling them out for "planned obsolescence" meaning they designed the PS2 to mechanically fail with the intent of getting buyers to rebuy a unit.

Where the HELL is that article??? It seems very likely... Go to freakin ebay and search for "Broken PS2", and you will get around 200 hits... about 2/3 as much as when you search for "Broken XBOX 360 -naruto"... It is rediculous... And I know of several friends whom had broken PS2's...




Pristine20 on 09 July 2009
SaviorX said:
Finally, a correct analyst. Too bad he was playing Captain Obvious here.

I agree with this. I'm not too sure about "distant third" but sony would definitely be third this gen. They are better off focusing on profitability and abandoning the marketshare wars.



"Dr. Tenma, according to you, lives are equal. That's why I live today. But you must have realised it by now...the only thing people are equal in is death"---Johann Liebert (MONSTER)

"WAR is a racket. It always has been.

It is possibly the oldest, easily the most profitable, surely the most vicious. It is the only one international in scope. It is the only one in which the profits are reckoned in dollars and the losses in lives"---Maj. Gen. Smedley Butler

rodrz34 on 09 July 2009

@Pristine : that's their strategy right now, profitability. Then they'll cut the price and gain the best market share too.



Pristine20 on 09 July 2009
rodrz34 said:
@Pristine : that's their strategy right now, profitability. Then they'll cut the price and gain the best market share too.

Sony is in a situation where they can't have profitability and marketshare together due to ps3 production costs so they've rightfully chosen profitability instead. However, because of this, they'll never catch up in marketshare. Never forget that for every price cut sony makes on ps3 M$ can probably match up thus making it futile (and the wii won't be affected one bit) so they're better off sticking with the current price instead of incurring the massive losses such a price cut would bring.



"Dr. Tenma, according to you, lives are equal. That's why I live today. But you must have realised it by now...the only thing people are equal in is death"---Johann Liebert (MONSTER)

"WAR is a racket. It always has been.

It is possibly the oldest, easily the most profitable, surely the most vicious. It is the only one international in scope. It is the only one in which the profits are reckoned in dollars and the losses in lives"---Maj. Gen. Smedley Butler