Naughty dog aint sony's best dev

SONY is sony's best dev. I mean GOD OF WAR.

There is all sorts of OTHER sony news that balances out a simple investment in their PS3. That's how they view the PS3 loss: an investment. Shareholders realize that Sony is still making a profit, and Blu-ray sales will also help Sony in the long term (which are fueled by PS3 sales).

For instance, THIS is what shareholders are looking at (just came out today):

"Sony to launch ultra-thin TVs in December"

Sony Corp. said Monday it plans the world's first commercial launch of ultra-thin televisions using organic light emitting diode (OLED) technology in December, aiming to revive its reputation for innovation.

The next generation television has a screen with a thickness of just three millimetres (0.12 inches), which was made possible because the organic display is self-luminescent and does not require a backlight.

Such screens, which sandwich a very thin layer of organic material between two plates, use less power and offer brighter images and wider viewing angles than liquid crystal display panels.

The television, which is 25.1 centimetres (9.9 inches) wide and 14.1 centimetres (5.6 inches) tall, will have a price tag of 200,000 yen (1,740 dollars).

"Going forward, Sony will progressively develop its OLED TV business" alongside its existing line of 'BRAVIA' televisions, a company statement said.

Competition in flat-panel displays is heating up, with electronics manufacturers vying over several different types.

Sony was initially left trailing by its rivals in the fast-growing flat-television market, but has since made a strong comeback.

In August, Sony announced plans to introduce a new lineup of "BRAVIA" flat-screen televisions, including the largest on the market, in a bid to boost sales at its mainstay electronics business.

Sony, which changed the way the world listens to music with the Walkman, has struggled in recent years against innovative new products like Apple's iPod and Nintendo's Wii.

Its earnings were hit hard last year by recalls of faulty computer batteries and the huge cost of developing its PlayStation 3 game console.

But it expects a strong recovery in earnings this year after a major overhaul including thousands of job cuts.

 

That's the thing about Sony. They are MORE than just videogames. Like Microsoft. Do Microsoft investors care that they are losing money on the 360, as long as profits stay up across the board? Of course not.

Naugthy Dog = Sony. God of War was developed specifically by Studio Santa Monica, also a part of Sony. Basically all you said was that all of Sony's studios combined are greater than just one of Sony's studios.

I disagree, Sony is a business!!!!!

Losing money on a console during the first few years of the lifecycle is a calculated risk, what’s unprecedented here is the amount of money Sony is losing per console.

Sony has the problem that their cost will always be higher than the XBOX360, which will always be priced lower than the PS3 (an advantage of being the first to market and without Blue ray)

The PS3 is not doing badly in sales, yes it is below the xbox360 in terms of sales to date, but the figures indicate that it is tracking around the same as the xbox360 within the same window after launch.

To drop the price to $400USD will just push Microsoft to lower their price to $300USD and will always be the more competitively priced unit. MS would lose less money than Sony.

Simply @ $600 Sony is most likely losing money @ lets say $100/unit (after taking into account price reductions through volume manufacture) that means they would have to sell 5 $60USD games to break even ($20/game guess) so @ 2.5 games/ year they only break even after 2 years.

If they reduced the unit to $400 Sony would be losing $300/unit (in the short term). this means they would have to sell 15 $60USD games to break even, which would take 6 years!!!!!. I think this is not practical as within 6 years the next version will be out. (Yes even the PS4...just remember the PS is still been made and sold in some regions). Simply put shareholders want a return on their investment, which cannot happen at $400 over the next 12 months.

Instead of dropping the price, Sony has value added with an extra game, which reduce their losses. For example the $60 game which i estimate has $20 to distribution, $20 to Sony and $20 to the dev. now has $20 less distribution cost because it is now packaged inside the PS3 and the $20 to Sony is not collected, leaving the total cost to Sony being $20. So instead of dropping the price by $100 they add $20 more to the cost of the unit and keep the price @$600.

Cleverly Sony made the 60GB version obsolete and dropped the price by $100 to try and drive the market to buy more units and to stop it stagnating while reducing the bad press, which saw a lot of fan boys rejoice, but now this is short lived, as we are back to $600 with a free game and an 80G drive which cost them nothing more (essentially levered a price reduction from the supplier)

So, the likely hood of a price reduction to $400 is very slim, watch out for a small reduction 20-60USD and another free game or controller like they have in other countries. ( I’m not ruling out the $400 price point, but i am saying economically it is very unlikely)

My prediction for Christmas -> $550USD with 1 game and 2 controllers with Rumble. (lets wait and see)

I'm still skeptical about a $399 PS3.

If this where to be true, then they MUST have been producing the 40Gb PS3 for 2 - 3 months now otherwise they are gonna have a hell of a lot of 80Gb (4 Million+) that they just wont be able to sell as the $399 PS3 will diminish the 80Gb sales.

However, if they had been producing the 40Gb $399 PS3 for the last 2 months we would have heard of much harder evidence that this is true by now and it would be more of a fact rather then a rumor.

Did they say 3 Huge surprises or 3 huge announcements? I thought the first Report I read said Announcements and then everyone just jumped on and took it for granted as Surprises.... could be wrong though.

My thought on these announcements:

1) Sony is pulling out of the Hardware industry and going Software only!!!!

2) Sony is releasing their 2nd Party developers to other publishers...

3) The excess stock of PS3's which Sony have stockpiled will be Sold off and no more to be produced.


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LOL only joking!!!

1) Home to be released this year.

2) KH3 - PS3 (timed???) exclusive.

3) 80Gb PS3 dropped to $499

4) This ones a Below the belt shot but I think An announcement on how well their "Playstation Brand" (PS2 + PSP + PS3) is outselling the other HD console, is going to be thrown in with these announcements.

You guys do know how much in BILLIONS Sony has? They were extreemly sucessful with there movie studios.

Spiderman 3(Why da f wasnt this ps3 exclusive?)
Resident evil

etc...

Music studios basicly every known artist is contracted with sony to make cd's.

Tv's

They have the best brand and best selling tv's. As well as dvd's and computers. The VAIO is the most popualr among laptops.

I dont even know who da hell micro$oft has more money than sony. They are the 2nd richest company in the planet.


Loosing another Billion wont hurt them too much.

 If they're say $100-150 in the hole per console sold (at launch it was estimated they were losing $200-250 per console sold) and they get $10-15 per game sold (more for first party games of course), then they need to sell about 10 games (maybe 7 if some are first party) just to break even. The attach rate is currently around 3 games sold per console, as I recall. The attach rate can go up, but it's a bit of a stretch for it to go up enough to cover their current estimated losses per console. I can't find any evidence that Sony makes money off of non-Sony Pictures Bluray discs, and I think it's unlikely that the attach rate for Sony Pictures Bluray discs would be higher than 1 per PS3, so I don't think Bluray is much help to the PS3's profitability.

 If Sony continues to sell at their current loss per console, I really don't see how they can ever make a profit.

Are you seriouse? C'mon you gotta be joking here?

Anyway, Sony is already Maxed out with it's loans - PayingMassive interest on that alone... They have Aproximatly ~$3,000,000,000 (3 Billion) Tied up in unsold PS3's... Thay are selling off assets... they have fired hundreds if not thousands of employees....

Loosing another Billion is Not going to hurt them?????!@

 /EDIT - Oh and with Spiderman 3... My guess is that the rights are still owned by Marvel and they say where their products are going. 

@magera

I said it aint hurtin them too much

i know you haven't graduated high school yet.... but you can't just add the numbers like that. otherwise nintendo would have >100% market share along with ps3 having 48.7%

you take the percentage multiplied by the size of the market.

so the psp has 31.7% of the handheld market, multiplied by the percentage handheld market is (i don't know) x% of the total market. and you get like 10% from that. and then the ps3 is 17% of the console market, multiplied by y% gives you another number. and you add those. i'm guessing it comes to closer to 33% if you're combining hand held and consoles.

 EDIT: this explanation sucks, and i apologize. i'm tired. and going to bed