| Engelos said: More hardware sold = more software sold and more BRs sold, thats how they make money. |
If they're say $100-150 in the hole per console sold (at launch it was estimated they were losing $200-250 per console sold) and they get $10-15 per game sold (more for first party games of course), then they need to sell about 10 games (maybe 7 if some are first party) just to break even. The attach rate is currently around 3 games sold per console, as I recall. The attach rate can go up, but it's a bit of a stretch for it to go up enough to cover their current estimated losses per console. I can't find any evidence that Sony makes money off of non-Sony Pictures Bluray discs, and I think it's unlikely that the attach rate for Sony Pictures Bluray discs would be higher than 1 per PS3, so I don't think Bluray is much help to the PS3's profitability.
If Sony continues to sell at their current loss per console, I really don't see how they can ever make a profit.
