| Darc Requiem said: Its not gonna happen. If it does Sony is done this generation plain and simple. Shareholders have already pitched a fit about the loses on the PS3 thus far. Removing $30 to $40 worth of hardware and dropping the price $100 will cause a shareholder revolt. |
There is all sorts of OTHER sony news that balances out a simple investment in their PS3. That's how they view the PS3 loss: an investment. Shareholders realize that Sony is still making a profit, and Blu-ray sales will also help Sony in the long term (which are fueled by PS3 sales).
For instance, THIS is what shareholders are looking at (just came out today):
"Sony to launch ultra-thin TVs in December"
Sony Corp. said Monday it plans the world's first commercial launch of ultra-thin televisions using organic light emitting diode (OLED) technology in December, aiming to revive its reputation for innovation.The next generation television has a screen with a thickness of just three millimetres (0.12 inches), which was made possible because the organic display is self-luminescent and does not require a backlight.
Such screens, which sandwich a very thin layer of organic material between two plates, use less power and offer brighter images and wider viewing angles than liquid crystal display panels.
The television, which is 25.1 centimetres (9.9 inches) wide and 14.1 centimetres (5.6 inches) tall, will have a price tag of 200,000 yen (1,740 dollars).
"Going forward, Sony will progressively develop its OLED TV business" alongside its existing line of 'BRAVIA' televisions, a company statement said.
Competition in flat-panel displays is heating up, with electronics manufacturers vying over several different types.
Sony was initially left trailing by its rivals in the fast-growing flat-television market, but has since made a strong comeback.
In August, Sony announced plans to introduce a new lineup of "BRAVIA" flat-screen televisions, including the largest on the market, in a bid to boost sales at its mainstay electronics business.
Sony, which changed the way the world listens to music with the Walkman, has struggled in recent years against innovative new products like Apple's iPod and Nintendo's Wii.
Its earnings were hit hard last year by recalls of faulty computer batteries and the huge cost of developing its PlayStation 3 game console.
But it expects a strong recovery in earnings this year after a major overhaul including thousands of job cuts.
That's the thing about Sony. They are MORE than just videogames. Like Microsoft. Do Microsoft investors care that they are losing money on the 360, as long as profits stay up across the board? Of course not.
