I understand your point. However internet sites always have RRP as some obscure high price. When they will 99% of the time actually sell for 60-70% less than that.

In the high street we never see the RRP if the price is lower from that shop anyway. But it's more common never to see a DVD for £17.99 than it is to eat hot dinners here in UK retail. Obviously that excludes boxsets and series sets like Sopranos.

This is very impressive.

Still think streaming has problems in that some places you pay for bandwidth, making an HD movie rental almost as expensive as buying it on BD. Also the fact that you have to be connected to watch the movie is an issue if you're away from home, and for your average connection to continuously get 1080p won't be possible for a few years to come, but even if they can do 720p it'll definitely take some market share from Blu-Ray.

how much would it cost to stream one film?

Damn, I thought it might be in Smörebröd or even in knäckebröd.

just a quick question,surely the companies that made the film woudnt want to support this because woudnt they get far less money out of it,or is that how it works?

The Valkyrie price of £12 is a common price although £11 is also. The additional £5/6 you pay for BD version is actually pretty steep and although that is an improvement.

An argument often used is the additional content as the cheaper versions of the DVD tend to be just the movie whereas the BD version has additional content. I personallly find this weak as the collectors edition if you like is often sold at the 11/12 £ price in the UK and again 5/6 £ for additional content is also steep. This obviously in addition with the technology is the big barrier and why the consumer would of been served better by the DVD/HD DVD combo solution that was rearing its head. It is a shame the the technical argument for BD plus Sony dominance in the movie houses meant the consumer had to lose out. Obviously if you were a PS3 this was good news but ask yourself if this was such good news if you did not have the PS3.

Anyway we digress, this solution will again pile more pressure onto the BD media couple this with the recent announcement in the UK that its biggest ISP provider will be upgrading at not cost to 20mbs for all its customers (Obviously that is rate adaptive) and the cable companies are now pushing 50mbs services it only makes this smooth streaming solution more attractive and I expect to see this delivered to my BT Vision box in the near future. Currently on my BT Vision box I have to make a concious decision to pre download the movie coulple that with increased cost and guess what, I do not.

Digital content delivery is already a tried and tested delivery mechanism this just makes it better. All the major UK providers supply films on demand, this allows them to supply better quality films.

This question is an interesting one as with the rise of the on demand services such as the iPlayer the service providers have been insisting that somebody should pay for this bandwidth and in the case of the iPlayer it should be the content supplier. This widescale introduction of a service like this will only add fuel to this argument. Couple this with network shaping by the service providers and the increasing resentment at least in the UK of having their bandwidth shaped and you have a lively debate.

Better to make some money from advertising and lesser fees than get nothing from rampant piracy.  My music needs are satisfied with Vidzone and Spotify hopefully something similar will happen with movies.

The funny thing is my ISP would throttle my speed by half if if used this but I could torrent it overnight with no restriction.

sure, but I have netflix streaming, and various online TV stations streaming in HD that looked almost as good, but with a slightly longer start up and the occasional hickup if my connection gets poor (rarely). While convenient I rarely use them and much rather prefer watching TV over the air and my movies on the Blu-Ray disc that showed up in the mail that day.

As I said, it is fairly impressive, but I probably won't be using it unless they replace netflixs current system with it and even then I don't watch streaming off netflix that often.