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Forums - Gaming Discussion - Malstrom: Microsoft has lost control of the NATAL hype

The Sony name helped quite a bit as far as public perception was concerned. Without question. But ultimately it was their wide licensing practices that ensured the platform had something for everyone that kept it growing.

As for the whole blue ocean strategy, once that business model finds its home, the blue ocean becomes a red ocean as competition moves in search of success in the same territory. There are no permanent rights to a market for getting there first.

At this point having strong brand recognition and a working product for broad and new demographics continues to bring success, but there is no such thing as permanent success; it's always a moving target.



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WereKitten said:
greenmedic88 said:
Or maybe he was just stretching his points, period.

It dawned on me that it shouldn't be difficult to make a PC version of Natal for uses beyond just game ports as well.

That would actually be pretty interesting, assuming the finished product delivers on the initial claims.

Actually right now Natal is running on a PC for demo and development. But of course it might come to MS adding value to their media hub/console center by not releasing the final Natal as a PC/Windows product.

It mainly depends on whether MS wants to keep Natal exclusive to their console, or whether they want to commercialize it for use with Windows in the future beyond the tech demos.

That's something you'd have to check with the MS bean counters to see which plan would reap the most potential profits.

Technically, they could keep the Natal based games exclusive to the Xbox while still offering a lot of the motion user input, facial recognition, voice recognition, etc. for use with every day computing tasks.

It could change the way a lot of people interface with their PCs, assuming it works in practice.



Legend11 said:
Avinash_Tyagi said:
Torillian said:

@Avinash

You really do think they'll win for the rest of the video game industry's life don't you?  Wish I had that kinda faith in just about anything.  The Titanic is unsinkable

Honestly, at some point they'll bone up, just like everyone does.  Hell, just like they've done before (obviously they'll screw it up differently).  And that's not even to say that MS or Sony will be the ones to win, because I don't even honestly know if they'll be around, but you are truly silly if you think that the future is so set in stone.

And yes, third parties did come to Sony, but alot of their ability to gain market share was from the fact that they sold the console at a loss and depended on software as their money maker.  Not a great long term plan, but it certainly helped win it for the PS1.

No their win with the PS1, was due to third parties leaving Nintendo and a large dry spell of software appearing on the N64

 

Nintendo will keep on winning as long as they keep going after Blue oceans, will they do that forever, probably not, eventually some exec will make the misake of fighting over a red ocean and they'll be back in third place, but Iwata seems like he's smart enough to understand that their is nothing to gain over fighting over the same territory as your competition.


I think a lot of the Playstation 1's success was also due to the fact that they made playing videogames cool for anyone over the age of 18.  I remember friends not admitting they played videogames before that simply because of their age.

So Nintendo's success is due to marketing towards casuals, and Sony's success was due to marketing towards image-conscious nerds who are afraid of looking bad when they play games?  Suddenly Chad Warden's making a lot more sense.



I agree with the articles point that MS is driven way to much by it's PR department.
But natal isn't out yet so guessing that it wont deliver it's problem is a little premature to me



How can you possibly misspell QWERTY? It's spelled correctly on the damn keyboard.

Nintendo fanboy article confirmed within the previous 10 pages?

The guy seemed awfully concerned about an all hype poorly functioning accesory (his opinion it seems). Perhaps he was just butt hurt he never got the opportunity to play on Natal himself, at least then his opinion would have some element of professional journalism.



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A problem the article doesn't understand is Natal is aimed at the people who have never been hyped for games, and have probably never read a game review. So in all essence the hype for them in news media and casual entertainment media is very good.



disolitude said:
Has this guy ever written a non-nintendo fanboy article?
In his eyes it looks like Nintendo = disruption.

Well guess what, Sega genesis = disruption towards then Nintendo empire in gearing the games to a more mature audience
Sony playstation = disruption for tecnology advancements and selling hardware at a loss.

Malstrom should really get off his Nintendo high horse...
Yes Nintendo is number 1 thanks to their disruption, but there was time when nintendo was being disrupted.

Dude, are you just using "disruption" as a synonym of "being successful"? 

 

The disruption theory is a very well defined business practice that involves finding and serving the least demanding customers, with products thats quality is too low for the core market, earn big profits in the expanded market, and later go upstream against the competitors and their sustaining innovations.

 

"tecnology advancements" are, by definition, the OPPOSITE of disruption. It is a sustaining innovation. 

"selling hardware at a loss" is called the "razor and blades model", another well-defined business strategy. Yes, it can work, but that won't make it disruptive alone. 

"gearing the games to a more mature audience" is either sustaining innovation, (making it better), or maybe "blue ocean strategy" (finding a new audience).  But unless thesee were crummy products for crummy  customers, it is not disruption.



If a couple interesting/good games are made for it i just might have to get another system. I am sure people will come up with really neat ideas for it. I just hope they are able to get what games they do make for it to play well.



Steroid said:
jesus kung fu magic said:
Steroid said:
One thing I have noticed is the erosion of the pseudo allegiance Of Microsoft and Nintendo fans since Natal was announced.

MS is doomz if they focus their attention towards Nintendo while leaving their backside open for a very capable Sony to attack.

Steroid.......stfu seriously

Frack you.

Cool it guys... be bigger men then that :P



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The Ghost of RubangB said:
Legend11 said:
Avinash_Tyagi said:
Torillian said:

@Avinash

You really do think they'll win for the rest of the video game industry's life don't you?  Wish I had that kinda faith in just about anything.  The Titanic is unsinkable

Honestly, at some point they'll bone up, just like everyone does.  Hell, just like they've done before (obviously they'll screw it up differently).  And that's not even to say that MS or Sony will be the ones to win, because I don't even honestly know if they'll be around, but you are truly silly if you think that the future is so set in stone.

And yes, third parties did come to Sony, but alot of their ability to gain market share was from the fact that they sold the console at a loss and depended on software as their money maker.  Not a great long term plan, but it certainly helped win it for the PS1.

No their win with the PS1, was due to third parties leaving Nintendo and a large dry spell of software appearing on the N64

 

Nintendo will keep on winning as long as they keep going after Blue oceans, will they do that forever, probably not, eventually some exec will make the misake of fighting over a red ocean and they'll be back in third place, but Iwata seems like he's smart enough to understand that their is nothing to gain over fighting over the same territory as your competition.


I think a lot of the Playstation 1's success was also due to the fact that they made playing videogames cool for anyone over the age of 18.  I remember friends not admitting they played videogames before that simply because of their age.

So Nintendo's success is due to marketing towards casuals, and Sony's success was due to marketing towards image-conscious nerds who are afraid of looking bad when they play games?  Suddenly Chad Warden's making a lot more sense.

 

 

Hahahaha! Thank you for that!



 

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