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Forums - Sony - Sony Advertisements Take a Turn for the Better

HappySqurriel on 24 September 2007

I have said it before and I will probably say it again ... Why isn't Sony focusing more on the in-game footage?

CG is still cool but it is so common now that it doesn't have the impact it once did, and many gamers have become resistant to the "bait and switch" tactics of the past and are not that likely to buy a game based on CG thinking it is in game footage. Sony has a powerful console and should be showcasing it rather than focusing on pre-rendered graphics.



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BenKenobi88 on 24 September 2007

Those Play Beyond commercials certainly make the PS3 sound appealing, I mean.

I mean, take the Blu-Ray commercial, where they compare 5-10 sunflowers for DVD games. Then they show like 30 sunflowers for...HD-DVD I think it was? And then they show, not 50 sunflowers or whatever Blu-Ray holds, but an entire field of sunflowers! Obviously BS, but the image gets the point across, which is what matters...that's why I think it's a good ad.

EDIT: Here's the one I mean:

 

I can see how some fanboys got sucked into thinking this console was the greatest thing ever...it is pretty cool advertising I think.



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steverhcp02 on 24 September 2007
FishyJoe said:
I think the Sony ads are better than their previous efforts, but they still don't send a strong message about the console. If you cut out the last 5 seconds of the commercials, nobody would even know it was for the PS3 or Sony for that matter.

 It doesnt matter. Simple marketing shows that you hook the consumer get them interested, then you hit them with "only on PS3"...it makes more sense then forcing the product on you and possibly losing attention or focus based on preconceived notions either towards a product or company.

You draw in ALL consumers by offering something without brands then you hit them with the brand once their attention is garnered as to not alienate potential consumers early in the commercial.




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naznatips on 24 September 2007

I agree Ben, the commercials are certainly well delivered and very cinematic. If you had zero knowledge of the actual workings of computer software and hardware, they would certainly sway you into Sony's way of thinking... but some of those are just such blatant BS that it really irks me. "Regular processors can only handle a single process at a time." Uh... What are you smoking Sony?



hunter_alien on 24 September 2007
Words Of Wisdom said:
I think the commercials at this point just need to remind people that the PS3 is still alive.

 Just that the Gizmondo neede right ... I think everyone is completly sure the PS3 is alive , its not in a totally disastrous sittuation ...



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Words Of Wisdom on 24 September 2007
hunter_alien said:

Just that the Gizmondo neede right ... I think everyone is completly sure the PS3 is alive , its not in a totally disastrous sittuation ...

Tell that to the companies that are berrating Sony's incompetence so far.



Ishy on 24 September 2007

the heavenly sword one is o.k, nothing amazing though



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Lost tears of Kain on 24 September 2007
Now if they had made it like if Microsoft made this one they would just plain out rock


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ssj12 on 24 September 2007
Lost tears of Kain said:
Now if they had made it like if Microsoft made this one they would just plain out rock

 considering thats fan made and Microsoft didnt make it, your statement has no meaning. 



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Dallinor on 24 September 2007

lol^

The Lair one is actually quite good in my view. I love the burning helm at the end.

Does anyone remember the advertisement for the game Black? Now that was amazing.