We all liked Star Wars, Michael Jackson, Eminem, WWE's John Cena, McDonald's, and anything else that's wildly popular......but then, we turn on them. That's just the way we are.
But at the same time, Sony has really been hurting themselves.
The PS1 wasn't some magical piece of hardware, combined with Sony's marketing expertise. It was just at the right place at the right time. Nintendo and Sega were making some truly stupid choices, and Sony provided a decent alternative for 3rd parties. The third parties made that console a household name. Sony's marketing (up until Crash Bandicoot) was pretty shabby. URnote? Polygon Man? Please.
By the time the PS2 came around, anticipation was at an all time high. They beat Sega's ass as usual (This was the second time they launched against a Sega console and nobody else). It was surprising because, the PS2 launched with only one or two decent games (SSX and Tekken Tag) while Sega was finally doing everything right. There were console shortages and defects (my nephew got one at launch and, right out of the box, it would cut off within one round of Tekken Tag). Sony themselves didn't even have a game available on launch day. The PS2 made it's name off of 3rd parties once again. By the time the Xbox and the Gamecube came out to play, the game was already over. Once again, it wasn't because of anything Sony did. It was just perfect timing, and the prior console's success.
This time around, Microsoft launched a year early. The previous Xbox didn't have the library that Sony had. It had a decent marketing campaign, it came out first, and it was a competent system. It had the market to itself, and it proved itself as a decent buy in that first year. It was, by no means, a runaway success, though. This battle was Sony's to win or lose. Sony screwed up by giving consumers an insanely high $600 price tag, no game that destroyed what the 360 was doing (Gears was on a different level than what Sony had to show), and simply not launching earlier. It was a powerful console, but this was the first time that Sony didn't have the market to themselves, to screw up, innovate, and dominate. Plus, Nintendo's Wii was launching within a couple of days, and offered an entirely different experience than the divided HD market. Sony's ad campaign was questionable too. And their E3 cockiness wasn't helping things.
To summarize, Sony launched against a competent competitor, a year late. Consumers were given decent challengers for the first time, and Sony's weaknesses were magnified (especially by the gaming media).
I like titties.










