Every morning I hear the Halo / WalMart ad on the radio at least two times within the hour I drive. They mention the special Halo checkout lanes and other stuff. I was actually kinda surprised when I first heard it, but then again, it's Halo and it never gets enough hype...

This reminds me of the Star Wars Episode 1 hoopla

This isn't normal?

I see it everywhere.

I'm so F**KING tired of Halo 3 advertisements on every single TV channel. They are even on the damn discovery channel! I have seen so many ads for the game, I'm actually starting to hate it before it's released. There is a point of taking advertisement too far.

I have no channels on my TV. Yay for having no channel   Didn't even know about this whole deal about Halo 3, lol...

Ive yet to see one really.
Then again i dont watch the discovery channel O.O

i agree that all the hype has gotten to the point that its making me hate the game. 7-11 is taking preorders by me for it

Hasn't really affected me much...but I haven't really gone to many retails in the past week or so, and I haven't been watching much TV either.

I thought those museum ads were well done though...we all know the game is coming, and it will be a good game I'm sure, so I don't care.

funny, i live in LA and i haven't seen a single halo commercial. not even at burger king.

in contrast, movie commercials are everywhere. i don't know if it's about targeted advertising or what, but if halo commercial really is that ubiquitous, i should definitely have seen it by now. to top it off, i haven't even seen it on the internet.

but c'mon everybody; microsoft needs halo to sell an inordinate amount of copies along with 360. it's still the only sure-fire franchise they own, and they are gonna take this once-in-three-years opportunity to advertise the hell out of it.

nintendo's advertising strategy is in start contrast. nintendo presumably is about maximizing profit, microsoft's is about maximizing revenue. sony's is probably somewhere in between.

huh, halo on the discovery channel. interesting strategy.

This is what Wal-Mart does. They did the same thing for Harry Potter books.