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Forums - Gaming - Sega talks sales: Yakuza 3 broke even, 7th Dragon very good, MadWorld meh

axumblade said:
Yojimbo said:
Kasz216 said:
Yakuza 3 only broke even huh? That's... disapointing... considering everyone here thought it sold really well.

Its break even on the sale to date. They can still spend little money translating and shipping to the rest of the world and make profit of it.

 

QFT

 

 

Localization and especially marketing costs are not to be taken lightly.



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noname2200 said:
Max King of the Wild said:

actualky im very correct on both fronts since my initial number took manufacturing cost into consideration already. every single copy will be sold at full price. i guarantee it.

My apologies. I'd assumed you were looking for a serious conversation. I stand corrected. Have a good night.

 


im not the foolish one who thinks sega gets paid from customers. if the game is sold at less than 60 dollars its retail getting the whack not sega since they already got paid for it. also you arent taking the shipments that dont sell that sega got paid for already too. exactly 55k copies werent shipped with every single one being sold



routsounmanman said:
axumblade said:
Yojimbo said:
Kasz216 said:
Yakuza 3 only broke even huh? That's... disapointing... considering everyone here thought it sold really well.

Its break even on the sale to date. They can still spend little money translating and shipping to the rest of the world and make profit of it.

 

QFT

 

 

Localization and especially marketing costs are not to be taken lightly.


what marketing?



@noname

I'm not saying sharing an engine is a bonus. I'm just saying when u combine the costs of both projects (Yakuza Kenzan & 3) they didn't end up giving Sega a profit, well not yet anyways, I don't know about legs. Did i miss what what u were trying to argue though?

As for Madworld, i'll be happy with No More Heroes level sales, after all it was profitable & we're getting a sequel XD



why dont people realize kenzan was developed for the ps2?



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arsenal009 said:
Well Yakuza 3 may have broke even but how much did they lose on Kenzan? They developed the Yakuza engine for that game & it only sold only 300K. I think if u add them up they end up making a loss.

As for MadWorld, at 150K i'm sure it's at a loss right now as well. Let's see how good the legs are for these 2 games.

PS: It's a good thing Mario is aiding with their finances by helping sell one of their games :D

Not exactly. The game sold 300k before the cheaper re-release hit.

That re-release has sold over 50k.

VGC has trouble tracking the "Playstation 3: The Best" games it seems.



"We'll toss the dice however they fall,
And snuggle the girls be they short or tall,
Then follow young Mat whenever he calls,
To dance with Jak o' the Shadows."

Check out MyAnimeList and my Game Collection. Owner of the 5 millionth post.

noname2200 said:
outlawauron said:

Well, they can certainly go the cheap route like they did with Yakuza 2. Keep the cultural references in, and only traslate the text. (there was only English subs)

And of course, little to no advertising.

True on both fronts, but that's rather like being penny-wise and pound-foolish. As I told Max King, even factoring those costs in probably doesn't raise your costs too much, so your profit point probably isn't too much higher than it was before. (You are, however, risking the alienation of the mainstream, since I don't think most folks prefer subbing over dubbing, and few appreciate references that go over their heads. Mind you, with Yakuza it appears that the mainstream is uninterested anyways, so that's no loss here. End sidenote.)

And even without the advertising (again, dumb for most games, apparently not a biggie for Yakuza) you still have some marketing costs: arranging for retailers to stock the game alone is an uphill challenge, and it ain't free either.

I'm not saying it'll be next to nothing going the Yakuza 2 route, but they have gone to cheap route to appeal to that hardcore fanbase.



"We'll toss the dice however they fall,
And snuggle the girls be they short or tall,
Then follow young Mat whenever he calls,
To dance with Jak o' the Shadows."

Check out MyAnimeList and my Game Collection. Owner of the 5 millionth post.

25% (aka $15) goes to pay the art and design guys.

20% ($12) goes to pay the programmers and the engineers.

20% (also $12) goes to your friendly neighborhood retailer. EB / GameStop, whoever.

11.5% ($7) goes to a "Console Owner Fee" - ie. whichever one of the Big Boys made your hardware (Sony, MS, Nintendo.)

7% ($4) goes to marketing, and puts Mad World and Marcus Fenix on MTV.

5% ($3) goes to "market development" -- paying for cardboard Standees of the Gears Crew and elbowing other games out of the way for shelf space at your local retailer.

5% ($3) goes to actually manufacturing and packaging the disc.

5% ($3) is spent paying the Man for IP licenses or maybe hiring some big name voice actors. If your game isn't an original IP, here's where you get dinged by Marvel, Disney, or Ray Liotta's agent.

1.5% (just $1) goes into the publisher's pocket.

1.5% (also $1) goes into the distributor'spocket. 0.3% (about 20 cents) goes into corporate costs. Management, overhead, lawyers, etc.

0.05% (less than 3 cents) go into the cost of paying for the Developer's Hardware. Who knew an SDKs can cost tens of thousands of dollars?



Max King of the Wild said:
routsounmanman said:
axumblade said:
Yojimbo said:
Kasz216 said:
Yakuza 3 only broke even huh? That's... disapointing... considering everyone here thought it sold really well.

Its break even on the sale to date. They can still spend little money translating and shipping to the rest of the world and make profit of it.

 

QFT

 

 

Localization and especially marketing costs are not to be taken lightly.


what marketing?

They'll release a high-profile (it's not Opoona), not Western-accepted game overseas and not spend on marketing? What for? Satisfy fans? Please...

20% for programmers? Hardly. As one, although not in the same caliber/branch I can say we don't get nearly enough paid, nowhere near the graphics/design guys.



routsounmanman said:
Max King of the Wild said:
routsounmanman said:
axumblade said:
Yojimbo said:
Kasz216 said:
Yakuza 3 only broke even huh? That's... disapointing... considering everyone here thought it sold really well.

Its break even on the sale to date. They can still spend little money translating and shipping to the rest of the world and make profit of it.

QFT

Localization and especially marketing costs are not to be taken lightly.

what marketing?

They'll release a high-profile (it's not Opoona), not Western-accepted game overseas and not spend on marketing? What for? Satisfy fans? Please...

It's what they did with Yakuza 2.



"We'll toss the dice however they fall,
And snuggle the girls be they short or tall,
Then follow young Mat whenever he calls,
To dance with Jak o' the Shadows."

Check out MyAnimeList and my Game Collection. Owner of the 5 millionth post.