Will Punch-Out!! be a bigger hit than we think?
“Punch-Out!! is our biggest Wii launch so far in 2009, and we see it as an important title that will appeal to gamers and families in a similar manner to Mario Kart Wii. It has a great pedigree with the previous titles on the NES and Super Nintendo, and this heritage is faithfully carried across to the new Wii version, along with a host of new functions and features. Punch-Out!! be a full triple-A launch as you would expect from such a long-standing Nintendo franchise, and hopefully we will be looking at a number one position in the Wii charts around the launch of the game.” -Nintendo’s senior product manager for Wii Rob Lowe Nintendo source: http://gonintendo.com/?p=79119
of Europe has a massive marketing campaign planned, which TV advertisements taking up the bulk of the spending. Even more interesting is a PR campaign that will take legendary real-life boxers and put them head-to-head in Punch-Out!! Wii’s versus mode. This is all part of a marketing tour that should be kicking off soon.









