Japan, Europe and North America are the big three console gaming territories, but Sony is paying increasing attention to the emerging Indian market with a push for more regional language games.

The March release Hanuman: Boy Warrior, a PS2 game based on Indian mythology, sold 10,000 units to the trade on day one, Atindriya Bose, Sony Computer Entertainment's India country manager told Business Standard.

"Usually, a good international title would see 3,000-4,000 units sale on the first day. This proved the potential of regional games," Bose said.

The initial sales projection for Hanuman's first year was 30,000 units. Sony has raised that target to 50,000 based on demand, Bose added.

Hyderabad, India-based Aurona Technologies developed the game, which is playable in Hindi and English.

Hanuman leads the charge for more region-specific Sony games in India, which are developed by local companies. Bangalore's Candela Software is creating two educational games used to help students prepare for exams, while Hyderabad's Gameshastra is developing "four games on Indian rural tradition, like ‘gili danda', ‘kabbadi', among others," Bose stated.

Sony's games retail for 499 Indian Rupees, or around $10 USD.

Bose said in a separate India Times report that the size of the gaming console market in India could reach $125 million by 2011, citing Nasscom estimates.

http://www.gamasutra.com/php-bin/news_index.php?story=23196

"Hanuman: Boy Warrior " never heard of it O_o
btw if sony is clever they would bring games to the middle east. in here they have 3 times as much as the fanbase in US and UK.

Wow this game looks Ass.

i would take Akuji the heartless on Ps1 on it anytime

only thing is Akuji is an Excellent classic.

Too optimistic if you ask me. Virtually the whole of asia other than japan pirates games which is why the ps3 isn't doing well over there.

is that 10usd profitable there? or do they figure they need to sell at low cost to get anything back

Those games must be pirated.

Those games must be pirated.

ya piracy works the best in India. You can't blame them really. A PS3 costs more then 3/4 months income for about 50% of the population. On top of that what really kills is the cost of software. Heck a single game can make you buy one month's food lol. Piracy is the only way to play games out there I am sure even Sony didn't mind with the PS2 coz at least they were selling some consoles.

10 usd is a lot of money for India, only some rich kids will get to play. We used to get pirated games for 3 USD (Don't blame me I only used to earn $300/month). The company selling it at 10 USD will still make profit though. Remember cheap labor!!

That game in the OP seems very.... unimpressive.