Sony appoints new IP licensor for PlayStation IP
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Target Entertainment to take SCEE’s leading games characters and brands to the wider market
MotorStorm alloy wheels, Killzone Zippo lighters, SingStar nail varnish and LittleBigPlanet breeze blocks – all and more could be on the way with SCEE confirming the appointment of Target Entertainment as its consumer product licensing agent for PlayStation software IP.
Target will look to take many of Sony Europe’s biggest brands to all manner of consumer products including clothes, toys, stationary, housewares and gifts.
“Many of Sony Computer Entertainment’s first party software titles and characters are now recognised by millions of people around the world – from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet,” SCEE’s licensing and peripherals manager Stephanie Freeman stated.
“We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen. We feel Target Entertainment Group has the vibrancy and experience to help us do this successfully.”
Helen Howells, Target’s global brand director, added: “To work with a brand like PlayStation, and its range of products, is a great opportunity for us. With a portfolio of fantastic games we will offer new and longer standing fans a range of products that will really add to their PlayStation experience.”
Sony, decorating your future, now.
