| bdbdbd said: @Kylie: No. Core is a financial term describing the existing (ie the most important) market segment. Once you expand the audience and increase its importance, the new audience either is included into the core market or becomes the new core market. Usually this means that the core market expand. The word "core" has nothing to do with "hardcore", that is a quality of a person. If we look at what Denise is saying, she's talking about core market games. The interviewer tries to derail the interview to something else, but she calls it off and keeps talking about core market (notice that she is talking about games only when asked specifically). Really, if you want to make money on any industry, you need to know what is a (and your) core market and what isn't. |
EXACTLY.
Game journalists are very uninformed, and that ends up creating a lot of confusion. They don't do their research which is their responsability, and that results in unrealistic expectations. Nintendo is all about differentiation, they don't think about "hardcore" gamers as a market segment to put all their resources into, but rather consider the Core market to be a very broad spectrum. Such that even so-called "hardcore" gamers can casually be converted onto. As differentiation, as with Wii Fit. That's why she doesn't want to brush hardcore gamers off, she knows, and Nintendo knows, that hardcore gamers can enjoy Wii Sports. And they would like the most hardcore gamers possible to do exactly that, and a lot of them are.
Iwata at E3 2007:
"Some veterans gamers fear that Nintendo might have lost its passion for traditional videogames, or that user expasion products have *talks slowly*'nothing to do' with them" (He's trying to get across that user expansion products are nothing else but traditional videogames)
"Above all we at Nintendo would like to make new proposals so that our products will not be narrowly classified causing remarks like 'this game is for beginners' or 'that one is for core players'. To state simply: we must accept that games are for everyone"
WATCH THIS(it's short):
http://www.youtube.com/watch?v=VFcjPeTZzl8








