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Forums - Sales Discussion - 2008 European Video Game Market by Country (GfK)

Italy could quite possibly overtake Spain this year to become the fourth largest market in Europe.



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Again, red figures are my estimates as data for those countries is not fully available.

Western European Hardware Units:

United Kingdom 9,210,000 29.3%
France 5,859,000 18.6%
Germany 4,605,000 14.6%
Spain 3,178,000 10.1%
Italy 2,898,000 9.2%
Netherlands 1,477,000 4.7%
Belgium 860,000 2.7%
Ireland 560,000 1.7%
Switzerland 542,000 1.7%
Sweden 541,000 1.7%
Austria 452,000 1.4%
Denmark 350,000 1.1%
Portugal 337,000 1.1%
Finland 300,000 1.0%
Norway 270,000 0.9%
Total 31,439,000 100%

By Region:

UK & Ireland 9,770,000 31.1%
France 5,859,000 18.6%
Germany, Austria, and Switzerland 5,599,000 17.8%
Iberia 3,515,000 11.2%
Italy 2,898,000 9.2%
Benelux 2,337,000 7.4%
Scandinavia 1,461,000 4.6%
Total 31,439,000 100%

North American Hardware Units:

United States 34,700,000 91.8%
Canada 3,100,000 8.2%
Total 37,800,000 100%

World Hardware Units:

North America 37,800,000 46.4%
Western Europe 31,439,000 38.6%
Japan 12,280,700 15.1%
Total 81,519,700 100%

USA: Monthly NPD reports
Canada
Japan

We should have Australian data before the end of the month.



No software unit data for Canada, just value, so Canadian unit sales are estimated from that.

Western European Console Software Units:

United Kingdom 74,300,000 34.5%
Germany 36,503,000 17.0%
France 34,971,000 16.3%
Spain 16,883,000 7.8%
Italy 16,851,000 7.8%
Netherlands 8,130,000 3.8%
Belgium 5,796,000 2.7%
Ireland 4,500,000 2.1%
Sweden 3,739,000 1.7%
Switzerland 3,194,000 1.5%
Austria 2,700,000 1.3%
Portugal 2,567,000 1.2%
Denmark 2,200,000 1.0%
Finland 1,560,000 0.7%
Norway 1,300,000 0.6%
Total 215,194,000 100%

By Region:

UK & Ireland 78,800,000 36.6%
Germany, Austria, and Switzerland 42,397,000 19.7%
France 34,971,000 16.3%
Iberia 19,450,000 9.0%
Italy 16,851,000 7.8%
Benelux 13,926,000 6.5%
Scandinavia 8,799,000 4.1%
Total 215,194,000 100%

North American Console Software Units:

United States 268,500,000 91.7%
Canada 22,400,000 8.3%
Total 290,900,000 100%

World Console Software Units:

North America 290,900,000 50.8%
Western Europe 215,194,000 37.6%
Japan 66,055,700 11.5%
Total 572,149,700 100%

North America quite a bit ahead of Western Europe when it comes to console software, but it's closer when PC software is included:

Console & PC Software Units:

United States 297,600,000 92.3%
Canada 24,800,000 7.7%
Total 322,400,000 100%

North America 322,400,000 48.6%
Western Europe 275,121,000 41.5%
Japan* 66,055,700 10.0%
Total 663,576,700 100%
* Japan does not  include PC software, but these are negligible, in 2007 PC games retail value was just $54m in Japan.

US Software Units



@BKK2:

Do you have any revenue numbers for Ireland too? :)



Orochimaru said:
@BKK2:

Do you have any revenue numbers for Ireland too? :)

The Irish figures are just my estimates based off of 2004 data where the Irish market was pretty much inline with the UK when population is taken into account.

2004 Software Value:



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SciFiBoy said:
UK on top for every chart, we rock, our gaming industry is super

Lol... no it isn't... All the PC charts show UK in third behind Germany and pretty equal to, but still below France.

 



mrstickball said:
Awesome that it's out! Great find, BKK!

Interesting to see that the Spanish market declined YoY, despite strong growth everywhere else.

 

It's because our economy is more in trouble than most of the other country's in Europe.

That's what happens when you have a Socialist as a president during those times.

 



Belgium is not doing too bad for a country of 10 million.



 

Hero_time88 said:







mrstickball said:
Awesome that it's out! Great find, BKK!

Interesting to see that the Spanish market declined YoY, despite strong growth everywhere else.


 


It's because our economy is more in trouble than most of the other country's in Europe.


That's what happens when you have a Socialist as a president during those times.


 





Except that Finland has aswell and no decline and isn't that bad in the swamp yet.

Ei Kiinasti.

Eikä Japanisti.

Vaan pannaan jalalla koreasti.

 

Nintendo games sell only on Nintendo system.

TWRoO said:
SciFiBoy said:
UK on top for every chart, we rock, our gaming industry is super

Lol... no it isn't... All the PC charts show UK in third behind Germany and pretty equal to, but still below France.

 

UK's ahead of France for PC Software units, but behind on value. The collapse of the Pound partially explains that, but PC software units had a massive drop in UK this year, it's quite possible it will legitimately fall behind France this year on both units and value.