NJ5 said:
It's not projected, it's for the fiscal year ending 2009-03-31 (fiscal years often use weird notation like that). That's why I wrote "2009 to date" in the other thread.
My argument is that PS3/360 budgets are the biggest factor in gaming companies losing money these days, and that that's largely due to expenses related to making high-quality graphics. It's established that PS3/360-level graphics are much more expensive than Wii-level graphics, that has been confirmed even by Sony's 1st parties as well as several 3rd parties.
As for the question in your PS, it's not really just about good games. Not all games are good and companies have to find a way to survive flops. The bigger the budgets, the more impact a single flop has on the company. That's why budgets have to be reduced.
If I had to give an example and since we're talking about EA there's Mirror's Edge:
http://weblogs.variety.com/the_cut_scene/2008/12/ea-sports-escap.html
-Confirming what I reported yesterday, "Mirror's Edge" seems to be doing very poorly. Asked how new properties are performing, the best Riccitiello could say about DICE's parkour action game is "'Mirror's Edge' is one that was very strongly reviewed. It's going to go forward. We're going to look at some issues in the design to make sure a strong IP is married to a strong business."
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Even having only partial effective data ("to date"), it makes sense to project it over the missing days ( example: use last years data for the missing part, rescaled by the average YoY effective ratio ).
"Companies have to find a way to survive flops" you say. But what is the "company" here? Are you talking about EA or are you talking about Free Radical?
Because for a big company like EA in the past the development costs were low enough to throw anything at the wall to see what sticks. An analogue inconsistent behaviour came from, say, Ubisoft.
The higher costs today don't allow such inconsistency in quality and the results are mere loss for bigger companies, ruinous for smaller studios. But what are we asking for, exactly? That they move to Wii and lower production costs so that they can start flinging out random projects again? I don't care much for that.
Not all movies producer can afford big-budget movies. And you know what? They don't try to create blockbusters right away. They start with smaller movies, not so big stars, relatively unknown directors. Then the quality ones emerge and arrive at blockbuster budget level, where they are financially covered by big production companies who can afford the flops, but don't finance with $150M every kooky idea shown to them. That's what EA should do: help quality emerge.
The worst impact will be on those studios who could afford hit-or-miss and now can't. It won't touch the ones who were consistently good in getting the best out of their budgets. It won't also touch quality, small projects that can find a distribution channel as downloadable games, or for which a low-cost "indie" label could be created by MS and Sony.
That's the way of the world. It's the way movies went, and I still don't see why we should go out of our way to support mediocrity.
I won't fret for a game industry that is half as much in global size, but made of studios like Naughty Dog: see this.
PS:
The Variety article you linked to is old (december 08). Mirror's edge sold at least 1.2M between 360 and PS3 and I don't have data for the PC version. I doubt it resulted in a terrible economic disaster, more probably slim losses, and it worked as a great ad for EA's new course. For once we weren't talking about overmilked franchises and DRM disasters.