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Forums - Sony - Price Cut Imminent

No BD is pure stupidity, games are on BD. And BD cost drops just like any other component, the only dilemma for Sony is dropping price now and losing more, or in the best case earning less, to increase sales now and recover later from more royalties earlier thanks to increased games and, also, earlier cost drops thanks to more mass production economies, or dropping later when costs already dropped enough thanks to economies of scales given by the current production rate, this would avoid losses in the short term, and give a more positive balance on interests, also in the short term, but it could undermine future growth, although cutting price before Xmas would be a compromise that would minimize cut losses still almost maximizing their positive return on sales.
What's sure is that as time passes and fewer weeks remain before mid Autumn, the advantage from anticipating a cut decreases. Only combining it with a succession of very big releases an early cut could really be effective, while for a Xmas cut this hasn't to be organized, often then releases are even too many.
There is only one argument really in favour of an early cut: all these rumours about one are damaging current sales.



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here_wii_go said:
price cut for april. 100$/€

 

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Proud Sony Rear Admiral

Pure insanity. Sony losing heaps of money, pretty much every big company in the world struggling... and he thinks Sony is going to CUT prices? With the overly strong yen?

Mental note, do not let this guy do any financial advising for my companies :P



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That's exactly what I want. A PS3 that can't play PS3 games....

Hopefully a price cut does come, it would be greatly appreciated and shift me that much closer to buying one.



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No blu ray PS3 is BS. But a price drop would be nice.

A no blu ray PS3 for 300 would be a huge "f**k you" to the current 21 million Blu ray Ps3 userbase as well as game devs. The reason is because devs will either have to make a game Blu ray and whatever new format it uses, or pick one of the two. If they pick one of the two that totally screws over the other type of PS3 owner.



Owner of 360

Future owner of a PS3 (when it drops to $300)

scottie said:
...


"Recent channel checks indicate increased speculation for a PS3 price cut announcement from Sony in the next couple of days," - Who is increasing the speculation? the ever elusive 'they' I suspect

...

Article was posted a week ago.  (Feb 25th)  His prediction of a price cut in "the next couple of day" turned out to be false.

 



Sony's situation is pretty stable right now (the difference in sales hasn't changed too much). They will want to wait as long as possible before making a cut, otherwise they'll lose more money than necessary. If they happened to cut the price anytime soon, it could possibly mean introducing a new SKU that is cheaper to produce(a smaller one, like with all previous consoles?). That, or maybe they aren't losing too much after all (I doubt it).

To put it short, they won't cut the price soon. April is the earliest they might do it and even then I guess they're trying to postpone the cut until 45 nm.

Oh, and BD will stay unless they really plan to change. That would basically mean putting a lot more emphasis on digital distribution and also sort of giving up BD. Right now they need to push BD.



shams said:
Pure insanity. Sony losing heaps of money, pretty much every big company in the world struggling... and he thinks Sony is going to CUT prices? With the overly strong yen?

Mental note, do not let this guy do any financial advising for my companies :P

This could help buying components produced outside Japan and priced in $. And Strong yen hurts only if they produce in Japan units sold outside of it too. And while the $ is still weak, the € is strong enough and EU is PS3's biggest market, so regarding currencies, what's lost in US is more than recovered from components cost reduction and EU and Japan earnings.



Stwike him, Centuwion. Stwike him vewy wuffly! (Pontius Pilate, "Life of Brian")
A fart without stink is like a sky without stars.
TGS, Third Grade Shooter: brand new genre invented by Kevin Butler exclusively for Natal WiiToo Kinect. PEW! PEW-PEW-PEW! 
 


A blu ray less PS3 could be possible if they allow the downloading of full retail games on the PSN. Hell, they could even not have any type of disc drive. Could be a relatively small device. I would actually purchase this as I have no need of a blu ray player as I got one during Christmas.