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Forums - Sales - Article: What's Killing the Video Game Industry?

FreeTalkLive said:
So HD consoles are expensive to develop for? That's not news.

So anyway, the videogame industry is doing better now than ever before. Go videogame industry!

Heck, the most current generation systems I've ever owned before was 3 (SNES, GB, and SG). I currently own 4 current generation systems. There are more systems, more games, and better sales now then ever before.

 

...You have to separate the good quality of the games this generation with the crippled business models. When your industry is making money you shouldn't see the number of developers closing, or publishers posting loses. I read an article on Gamasutra that talks about the fact that basically the profits for the industry is shrinking.

 

When one company can singlehandedly account for the growth and profits in your industry, SOMETHING is wrong...



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Aiemond said:
jammy2211 said:
I'm thinking that publishers are just sort of going to have to bite the bullet now, and accept this is how it is and get on with it. Keep investing money into the HD systems, keep building engines, middleware, get their franchises selling, get more studio's equipped to make HD games and more employees trained to it. Once it's all set up and ready to go costs will fall, eventually, just got to hope Sony and Microsoft don't keep pushing graphics even further with their next consoles. Can't see that happening.

Of course doing that costs money, which to me is why the model of using DS and Wii games to fund HD projects sort of makes sense. They don't bring in huge streams of revenue but when you're releasing stupid amounts of PetZ and MySims spin offs it soon adds up.

In the short-term it'd make more sense just to invest everything into the Wii and DS where profits are easier, but I guess the inevitability is that HD gaming will be a standard accross all consoles next gen and handhelds are getting more expensive too. IT's better getting yourself prepared for HD developement, and getting it as cheap as possible, while you've still got profit streams from other systems.

I can't really see the industry going else where until Digital Distribution becomes the standard, if that happens, and that's a long way off. I do think this article does push hyperbole at points, but the sentiment is accurate.

 

But they are laying off and closing down studios due to the HD projects. How can they afford to keep investing in it if they are being killed by it?

 They make money off of HD games, not all of them lose money. They make money from Wii games, DS games, DLC etc.

The 'problem' in the original article is dramatised, albeit it shouldn't be ignored. The inevitability is that HD developement is going to become compulsory sooner or later, better be preparing for it now while you still have other streams of revenue.

 It's hard to say where we'd be if it wasn't for the recession, credit crunch etc. I'd imagine alot of the lay-offs and closures are more due to that, as that's just the corporate mentality in the west.

 



jammy2211 said:
Aiemond said:
jammy2211 said:
I'm thinking that publishers are just sort of going to have to bite the bullet now, and accept this is how it is and get on with it. Keep investing money into the HD systems, keep building engines, middleware, get their franchises selling, get more studio's equipped to make HD games and more employees trained to it. Once it's all set up and ready to go costs will fall, eventually, just got to hope Sony and Microsoft don't keep pushing graphics even further with their next consoles. Can't see that happening.

Of course doing that costs money, which to me is why the model of using DS and Wii games to fund HD projects sort of makes sense. They don't bring in huge streams of revenue but when you're releasing stupid amounts of PetZ and MySims spin offs it soon adds up.

In the short-term it'd make more sense just to invest everything into the Wii and DS where profits are easier, but I guess the inevitability is that HD gaming will be a standard accross all consoles next gen and handhelds are getting more expensive too. IT's better getting yourself prepared for HD developement, and getting it as cheap as possible, while you've still got profit streams from other systems.

I can't really see the industry going else where until Digital Distribution becomes the standard, if that happens, and that's a long way off. I do think this article does push hyperbole at points, but the sentiment is accurate.

 

But they are laying off and closing down studios due to the HD projects. How can they afford to keep investing in it if they are being killed by it?

 They make money off of HD games, not all of them lose money. They make money from Wii games, DS games, DLC etc.

The 'problem' in the original article is dramatised, albeit it shouldn't be ignored. The inevitability is that HD developement is going to become compulsory sooner or later, better be preparing for it now while you still have other streams of revenue.

 It's hard to say where we'd be if it wasn't for the recession, credit crunch etc. I'd imagine alot of the lay-offs and closures are more due to that, as that's just the corporate mentality in the west.

 

The reason for it is because most of these projects are losing money. That does not fly in an economy where credit is tight. you are right it would not be AS bad if not for the economy, but the credit line is not infinate for these losses even in average times.

 

And yes, they make some money off HD games, the ones that sell like the MGS and the Grand Theft Auto. But, as a whole, HD is not profitable. Why are the companies posting losses if it is, especially with the increased revenue. There is literally no other way to explain this.

By the time it is compulsary the costs may be lower, they may not be. Just because you make an engine, etc does not mean you have everything for your new game. The assets are much more expensive and unless they are reusing every asset the cost is still very high. The industry cannot afford this.

 



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One good thing about this is....hopefully since money is so tight and publishers and developers have to really think out and develop their games to the best extent....maybe just maybe we wont get anymore crappy titles comming out anymore...

Now the bad....I feel developers and publishers are probably not going to be innovative with their future titles...they are probabbly going to be too scared to release something new and innovative since it might just flop...and they cannot risk that...so be prepared to see alot of sequels....sadly



Yet another article about HD killing the industry...



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Pristine20 said:
Yet another article about HD killing the industry...

 

which it is



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Aiemond said:
jammy2211 said:
Aiemond said:
jammy2211 said:
I'm thinking that publishers are just sort of going to have to bite the bullet now, and accept this is how it is and get on with it. Keep investing money into the HD systems, keep building engines, middleware, get their franchises selling, get more studio's equipped to make HD games and more employees trained to it. Once it's all set up and ready to go costs will fall, eventually, just got to hope Sony and Microsoft don't keep pushing graphics even further with their next consoles. Can't see that happening.

Of course doing that costs money, which to me is why the model of using DS and Wii games to fund HD projects sort of makes sense. They don't bring in huge streams of revenue but when you're releasing stupid amounts of PetZ and MySims spin offs it soon adds up.

In the short-term it'd make more sense just to invest everything into the Wii and DS where profits are easier, but I guess the inevitability is that HD gaming will be a standard accross all consoles next gen and handhelds are getting more expensive too. IT's better getting yourself prepared for HD developement, and getting it as cheap as possible, while you've still got profit streams from other systems.

I can't really see the industry going else where until Digital Distribution becomes the standard, if that happens, and that's a long way off. I do think this article does push hyperbole at points, but the sentiment is accurate.

 

But they are laying off and closing down studios due to the HD projects. How can they afford to keep investing in it if they are being killed by it?

 They make money off of HD games, not all of them lose money. They make money from Wii games, DS games, DLC etc.

The 'problem' in the original article is dramatised, albeit it shouldn't be ignored. The inevitability is that HD developement is going to become compulsory sooner or later, better be preparing for it now while you still have other streams of revenue.

 It's hard to say where we'd be if it wasn't for the recession, credit crunch etc. I'd imagine alot of the lay-offs and closures are more due to that, as that's just the corporate mentality in the west.

 

The reason for it is because most of these projects are losing money. That does not fly in an economy where credit is tight. you are right it would not be AS bad if not for the economy, but the credit line is not infinate for these losses even in average times.

 

And yes, they make some money off HD games, the ones that sell like the MGS and the Grand Theft Auto. But, as a whole, HD is not profitable. Why are the companies posting losses if it is, especially with the increased revenue. There is literally no other way to explain this.

By the time it is compulsary the costs may be lower, they may not be. Just because you make an engine, etc does not mean you have everything for your new game. The assets are much more expensive and unless they are reusing every asset the cost is still very high. The industry cannot afford this.

 

 Companies like Capcom, Ubisoft and Konami are posting profits though, and they all are heavily supporting HD developement. For the Japanese these is worsened by the Strong Yen, are there strategies just more successful? Are they just better managed?

 HD is profitable, it's just the business model companies like EA used in the previous generation don't work like they do for the HD model, and they've not yet fully adjusted to the new demands and sales trends. When revenue is at a maximum then potential profits are at a maximum, it's only a matter of time until the big publishers realise this potential - which they're in the process of doing so now.

Nearly every publisher has talked about it in some form, but we're going to less games with a bigger focus on quality, when you think of the money games like Call of Duty, Assassin's Creed, MGS, GTA etc have printed that model seems alot more suitable. There are pros and cons that can be discussed with this, but for another thread I guess.

 Costs are going to fall, once you've got engines, middleware, trained your developers for the systems, got assets, set up the studio with all the expensive equipment blah blah it will fall. We can't really say how low, but lower then they are now (Which we've seen a stupid amount of different figures for already). As a very brief and random guideline - if Gears of War can be developed for $10 million once Epic had made the engine for it, then most developers should ultimately be looking at a sub-$10 million budget for AAA games, right? Albeit 10%-20% higher for multiplats.



Great article.  This will be bookmarked.

 

Despite GTA's declining returns, the initial sales numbers were so compelling that other companies are desperate to follow suit. During Electronic Arts' last quarterly call, CEO John Riccitiello explained that the company would be pursuing blockbuster hits as a primary revenue source. Perennially successful sports franchises like Madden—titles that always come out on time and on budget because the company's bottom line depends on it—have given EA a bit more wiggle room than its competitors. Riccitiello has decided to use that wiggle room to craft expensive games of exceptional quality, products that don't ship until they're deemed perfect.

The industry has long discussed going with this "Hollywood model," in which a few games/movies turn a profit, those hits more than covering the other losses. The analogy between the Hollywood blockbuster model and the games business falls apart, however, because of the huge difference in overhead costs. Electronic Arts steadily employs 7,400 developers. The industry standard is a $10,000 man-month, meaning the company burns through more than $74 million for development each month. The big Hollywood studios, by contrast, make movies by giving money to temporary production companies, which then hire temporary crews with one-project contracts. The temporary entity will make the film from start to finish. And once production is complete, the studio receives a finished product that it can distribute to theaters—without the continued overhead expenses that game publishers often face.

This is insane.  The industry is already "hit" driven.  Only 20% of video games make a profit.  Do publishers really want to push farther in this direction?

Publishers have really painted themselves into a corner by trying to push graphical boundries with every other game they sell.



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We are possibly looking at a place where the industry will stop, and try to figure out how to stop the arms race going on, and work to be able to get costs down, while getting people to buy more. It is possible we look at the next generation of consoles to push out beyond 2012, and even longer, as the makers decide they better not do anything to cause them to have to do an arms race. And they will wait until more people get high def TVs, and go from there. And they will focus on driving down costs.

Developers will end up trying to get franchises established and do stuff like is done with GTA4, and other downloadable content. Expect massive multiplayer to be looked at, preferably ad driven massive multiplayer.



This article makes a lot of sense but you'll still find alot of people in denial about the truth and they'll blame consoles like the wii cause of its expanding audience. I agree on the articles saying that there has to be a limit when it comes to pushing power of a game (i.e. graphics) with out going over the budget of the of the development and not making profit?

This is why dev need to invest on the wii cause those *so called* million sellers aren't paying the bills and with losses like what EA posts they need to stop making these crappy imagine games.