SONY would be in 2nd place right now.
PS3's launch price would be $399 probably....now it would be at $259
What an odd price.
Hmm, good question. Well, the PS3 supposedly cost ~$800 at launch, and Blu-ray was probably a 1/4 of the cost (I'm making up numbers here), so let's say they manufactured it for $600. They probably would have launched it at $500 or $450, which would have lowered the loss that they took from the PS3, and perhaps they would have been profitable now. However, they would lose any future Blu-Ray money, once it catches on.