Tsk, Tsk: A look at Sony's marketing campaigns compared to the rivals!

Dgc1808

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Dgc1808 on 18 January 2009

Not the best way to sell a console, but I have to be honest; That baby commercial?? I found that awesome! [mainly funny] XD

4 ≈ One

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Serious_frusting on 18 January 2009

I want the fears evil mercily sony back from the ps1 era. the comercials they did was brilliant.

Crash bandicoot at the nintendo place taking the piss lol, epic

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NiKKoM on 18 January 2009

Aj_habfan said:

NiKKoM said:

Ehm.. that's is basic advertising.. Black onyx is only effective for gamers (small group) All the other people have no idea what's about... Entertainment is for a wider audicience who only see hip & happy people! And also want to be hip and happy! so you buy the product.. so Marketing wise Entertainment is way better...

Uh, no. Nobody will buy a PS3 because they see happy people. Nobody bought a Wii because there were old people in the commercials. It's stupid logic.

Do you know those infomercials?? Like Mr T selling a flavorwave?? It doesn't work for YOU and it's stupid to YOU.. but they aren't aimed at YOU.. Sony targeted a small group who didn't have the money to buy a 599 console.. Nintendo did the right thing:
Target a larger group, who doesn't know anything about gaming but can reconise when someone is having fun.. aka a happy face..
they don't relate to a scary baby.. they relate to a happy face.. people buy stuff when they are presented to you with a smile...

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Baddman on 18 January 2009

Naraku_Diabolos said:

/thread

PS: There may be a bit of nudity in the video, and it is a girl lol And yes, it's a PlayStation 3 commercial. It was only shown in the UK.

O_O

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Aj_habfan on 18 January 2009

NiKKoM said:

Aj_habfan said:

NiKKoM said:

Ehm.. that's is basic advertising.. Black onyx is only effective for gamers (small group) All the other people have no idea what's about... Entertainment is for a wider audicience who only see hip & happy people! And also want to be hip and happy! so you buy the product.. so Marketing wise Entertainment is way better...

Uh, no. Nobody will buy a PS3 because they see happy people. Nobody bought a Wii because there were old people in the commercials. It's stupid logic.

Do you know those infomercials?? Like Mr T selling a flavorwave?? It doesn't work for YOU and it's stupid to YOU.. but they aren't aimed at YOU.. Sony targeted a small group who didn't have the money to buy a 599 console.. Nintendo did the right thing:
Target a larger group, who doesn't know anything about gaming but can reconise when someone is having fun.. aka a happy face..
they don't relate to a scary baby.. they relate to a happy face.. people buy stuff when they are presented to you with a smile...

Yea, I'm aware of what has happened in the past two years. PS3 is a console aimed at gamers, and they were critisized for advertising games. They want Sony to try and attract the same people that own a Wii, but my point was people never bought the Wii because they saw their own demographic in commericials, they bought the Wii because it looked fun to them.

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NiKKoM on 18 January 2009

Aj_habfan said:

Yea, I'm aware of what has happened in the past two years. PS3 is a console aimed at gamers, and they were critisized for advertising t games. They want Sony to try and attract the same people that own a Wii, but my point was people never bought the Wii because they saw their own demographic in commericials, they bought the Wii because it looked fun to them.

Ah I see.. Don't underestimate that.. people are very sensitive about their demographic... when they see that an older person
are having fun with that "youngsters" machine they will pay attention.. just like girls.. the diffrence is this:

It looks like fun when those young guys are playing it, but is it for me?

against:

It looks like fun when people are playing it, even that old man & girl are having fun, this might be for me!

It's a small difference but with a huge effect...

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!)

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SpartanFX on 18 January 2009

who ever that did the baby commercial is hopefully fired,,,,,,what the hell were they thinking?

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1337 Gamer on 18 January 2009

Yep another example of sony shooting themselves in the foot.

They have no one to blame this gen for their poor performance (relitively speaking) except themselves

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