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Forums - Sony - PS3 in Holiday '08 'A Case Study on How to Hurt a Brand' – UBS

Nick on 16 January 2009

The ps3 wasn't doing that amazing before the economy crashed. The fact of the matter is the brand name has been injured from the very launch of the machine. For various reasons from high price, to no games the first year, to arrogant comments from their pr, there is a long list of reasons. The analyst's statement that the brand name has been injured is very accurate, and it's not the economy that did it.



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ymeaga1n on 16 January 2009
darthdevidem01 said:

@ymeaga1n

people LOVE the wii...

Wii's sales are related to supply....supply = sales for wii

its so popular its always sold out....economy doesn't matter here as the wii has been sold out since forever and still is


nintendo supply.....wii sells.....

what the hell is your problem learn to understand meanings in sentences not everyone has a conspiracy against the wii

& YES the analyst needs to assess the problem....he easily said "oh it should've sold better as R2 n LBP were out"....I am just saying as he mentioned that he should've mentioned....the economy may be a factor for this poor performance

What are you talking about? You're a 17 year old that doesn't understand basic micro economics or supply and demand. Supply doesn't dictate demand (as you suggested the Wii does). It's sony's problem if they can't sell their console during a bad economy when competitors can. It's not the journalists problem with mention that everytime they write an article that is critical of the PS3.

Learn how to know wtf your talking about before you try writing something you don't understand. Quit stomping your feet and grow up dude. 

 

 




Videogirl on 16 January 2009

Mouah ah !!! UBS what a joke !! Sorry but this is comming from an analyst of a bank which has lost more than 40 billion dollars last year because of hazardous investements and that we taxpayers, have now to save from bankruptcy by injecting more than 60 billion dollars. Oh, the Irony !



Stats87 on 16 January 2009

Darth is right about 3rd Party Games, the 360/PS3 need each other in that respect



darthdevidem01 on 16 January 2009

@ymeagan

you seem to be an adult with no comprehension skills then

When did I say supply dictated demand??

are you saying the wii isn't sold out? & that whenever nintendo supply more it always sells much more in that given week?

about the wii I meant as the wii has always been sold out its sales will be higher if the supply is higher as for the moment no matter what the wii will be selling out....its demand is way too high

learn to read before attempting to insult other people



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Dryden on 16 January 2009
Dodece said:
@darthdevidem01

Most costly console ever released. The Neo Geo retailed for $650. Eighteen years ago. Factor in inflation, and you have substantially more expensive hardware. I am not saying that was the most expensive, but it most definitely defeats the PS3. Always be reticent about making wild generalizations, because that is how feet get lodged between teeth.

The Panasonic FZ-1 3DO was $699 at launch in 1993. If you adjusted the consoles of the past 30 years for inflation, the PS3 would actually cost less than the Atari 2600 did. The NES and SMS would both come out at around $365, and their games would be over $75 apiece!

It is strange how that $199-$249 barrier has persisted for 30 years, because the video game business has become a big-time/big-budget industry, but its economy hasn't scaled proportional to other entertainment fields. The games cost 100-times more to make than they did in 1985 but sell for 10-15% less.



HappySqurriel on 16 January 2009
CGI-Quality said:
@ Dodece

Right, now with that, how did the Neo-Geo sell? And more expensive than both PS3 and Neo-Geo was the Panasonic/Sanyo (yes there were two versions) 3DO. It launched at $699.99, I should know, I bought one and loved it, especially for Super Street Fighter II: Turbo and Total Eclipse. Talk about "next gen". However, how did it sell? Hmmmm, neither of those consoles (Neo-Geo, 3DO) ever saw the success the PS3 is seeing at their prices. Now of course PS3 is not doing as good as a Sony Playstation should be doing coming off of two HUGE, successful generations and this is where I agree with you, it s Sony's fault mostly, yes Sony fans it is their fault, sorry. However, sinking ships were: Sega Saturn, Sega Dreamcast (though still within the top 5 greatest consoles of ALL TIME) the 3DO, CDi, Neo-Geo, and Atari Jaguar. To be fair to PS3, NONE of those consoles had a 20million, (and still growing), userbase. I must admit however, that if PS3 doesn't make significant headway in 2009, then a 3rd place Playstation (for the first time EVER) is where PS3 is headed. PS3, hurting the brand, yes, is it all over for Sony, no, will there be a PS4, I believe so... my $0.02.

 

curmudgeongamer did a fairly decent analysis of console launch prices adjusted for inflation, and when you translated the 3DO into 2006 prices it came out to just under $1,000 ( http://curmudgeongamer.com/imgdisplay.php3?shotfile=console-prices-relative.png ) ...

When you are comparing a system that has the heritage of two of the best selling consoles of all time, and are trying to say that it hasn't sold that poorly because it sold better than a console that (when adjusted for inflation) was 66% more expensive it speaks volumes to how poorly it has performed.



saxophonehero on 16 January 2009
darthdevidem01 said:
people just love to ignore the bad economy...coupled with much lower 360 price point coupled with PS360 consoles for the same market

as for 3rd party viability

we have been through this discussion

3rd party games for the 360 won't be viable without the Ps3 also present

yea i think people are in denial about the economy.

ymeaga1n on 16 January 2009
darthdevidem01 said:
@ymeagan

you seem to be an adult with no comprehension skills then <~~ Oh yeah that's it. How did you know I failed comprehension course? :)

When did I say supply dictated demand?? <~~ see where i quoted you below. Maybe....you don't even know what you're saying??

are you saying the wii isn't sold out? & that whenever nintendo supply more it always sells much more in that given week?

about the wii I meant as the wii has always been sold out its sales will be higher if the supply is higher as for the moment no matter what the wii will be selling out....its demand is way too high <~~ and now you clear it up. Maybe you should choice your statements more carefully the first time around.

learn to read before attempting to insult other people <~~ I love how this is your followup line. And in the line above you're the one clarifying what you meant. :)

 

 

darthdevidem01 said:

@ymeaga1n

people LOVE the wii...

Wii's sales are related to supply....supply = sales for wii

 

Seriously, lay away from the insults. They don't replace your inability to make a valid argument. You're not even replying to my point I made about the PS3 and the bad economy. I guess that's +1 for me there.




HappySqurriel on 16 January 2009
CGI-Quality said:
@ Happy Squirrel

Actually, that was my point. I mention that the PS3 is not selling what it should be for a Playstation, but that it's not the"sinking ship" analaysts/competing fans/M$ make it out to be. No other console, IMO, would have the PS3's userbase at an entry price of $599.99, later reduced to $499.99 and now $399.99, with an option of $499.99. I believe only PS3 could've, and now will ever again, sell at those fairly high prices. That speaks volumes of the Sony Playstation brand in and of itself. Now, do I think that what's happening isn't Sony's own fault, hardly. It's very much a result of: bad judgement/bad PR/arrogance. However, this idea of the PS3 being a sinking ship is ludicrous, and I say that we should wait until PS3 is at $299.99 before we bury it at sea and call it a sinking ship.

 

But if they release the PS4 at $599 do you think it will still see the support that the PS3 received?

Personally I think that most people were willing (and in some cases are still willing) to spend so much money on the PS3 because they expected it to be the dominant (in terms of sales and support) platform that the Playstation and PS2 were ... Being that there is no chance of this for the PS3 its brand has been damaged quite a bit.