I saw an interview with one of the lead developers in the game. He says they play at least 3 full games of Madden every day trying to figure out how to make the experience better. I realize that they have to spend alot of time getting the game ready for the public, and alot of that time, is spent playtesting the games. But Madden is Madden. The football game is a football game. I really don't care what the beginning movie looks like, or if you can see the sweat on Ray Lewis's brow. The differences from year to year have become so miniscule that people are beginning to wonder what the hell the point is in buying this game year after year. Madden himself does very little with the game anymore. Updated rosters? New crappy music? I like the game, but I realize that by January, when football really gets interesting, this game will cost half as much as it does now, and I will buy it then, because it's not worth the pricetag as is.