Here ya go:
Sony need to release a fully backwards compatable PS3 Slim without the wireless Wifi, wireless controllers, extra SD card slot, extra USB Ports (we only need two), and a 40 gig hard drive. Sell it for $250 and hype the shit out of it.
Announce a user friendly MMORPG (hell, make it part of Home) with an actual ending, and a $1,000,000 prize. If not an MMORPG, then how about a "Price is Right" style virtual game show? Advertise the hell out of it.
Create a new "Pokemon", "Ninja Turtles", "Cabbage Patch Kids", style phenomenon that is only available for the PS3 (possibly downloadable to the PSP). Advertise the hell out of it. And make a syndicated cartoon about it.
Strike a deal with some motion picture studios so that their movies come out a week earlier on Blu-ray. Market the shit out of Blu-ray. Make DVD's seem like a relic.
Don't make promises that they can't keep. It's one thing to hype up a product. It's a whole other thing to make obviously impossible claims.
Buy me some vodka. I'm all out.
Movies, music videos, TV shows, celebrities, sports stars: All of them need to be flashing PS3's in our faces all the time. PS3 has to become THE single must have item on everyone's list.
Price, popularity, accessibility, pandering, and vodka. These are the keys to the PS3's ultimate success.









