SCEE's David Reeves
"No, we are not going to go down in price on PS3 – neither are we going to go down in price on PS3 in spring time either. Absolutely not, whatever you might have heard to the contrary. Our strategy is very much value added.
That doesn’t mean we are going to add pieces of software – we might add original ideas to the machine. What we want is to make the machine value for money."
I think this is the smart move, i wouldnt actually cut it now till after the 360s next cut in october, to kill all the momentum that cut would give the 360, and carry the balance for the holiday season, while working on profits in the spring
http://kotaku.com/5114588/no-ps3-price-cuts-before-summer-09
also of note:
"PS3 where, if we just look at it in Euro terms, we are in a profit on software even though we still make a loss on hardware. It's likely we will get into profit in Europe this year. So SCEE is a solid, safe pair of hands for SCE."
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