Seihyouken said:
Your thinking is linear. Dropping price doesn't necessarily mean less profit. Just consider why Microsoft's game division is doing so much better financially since they dropped the price of the 360. The truth of the matter is that PS3 is getting cheaper and cheaper to manufactuer all the time and sales from software is growing and growing. Earlier this year, Sony's president commented that losses from PS3 hardware sales were being 100% covered by profits from PS3 software sales. And this is still only its second year. Next year Sony stands to gain phenominal ground. Gran Turismo 5, God of War III, Killzone 2 and Uncharted 2 will net Sony hundreds of millions in software sales and a $100 price-drop for the PS3 could potentially double its current market which will turn into software sales for Sony which will continue to cover hardware losses while Sony continues to eat away at manufacturing costs by releasing cheaper chips and possibly even a slim model. To think that Sony can't make an overall profit off the PS3 within the 7 or so years that it will likely be available is laughable.
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Do you have a source for this?
Since the profit of the gaming division is so low it is hard for me to accept that the PS3 SW is covering PS3 HW. That would mean that 100% of the profit is generated by both SW and HW for PS and PSP which is then rather low.
Otherwise you are right, Sony is of course cutting cost by improving production. But looking at the numbers it shows that that progress hasn't been fully working. MS only has 1 console nad still produces more profit on gaming then Sony does with money taking PS3 and 2 profitable consoles.
Sony did a great cut in expenses with the 40gb version. Cutting PS2 hardware, no card reader, SACD, 2 less USB and so on and most of them where features that the big majority didn't care about (not PS2 BC then). But for the next price cut they don't have anything else to cut down on and has to lean on that the productions costs of remaining hardawre gets cheaper.
My theory is that they have to cut but they donät realy want to due to position the company has finansicaly.
I know that the main issue for MS and Xbox 1 was both nVidia and Intel producing and owning the chips in Xbox 1, combined with HDD prices.
But doesn't Sony own the RSX? I'm pretty sure that they bought the chip from nVidia as a late solutions after GPU CELL was in the bin? It says Sony RSX on the chip, in Xbox 1 it said Intel/nvidia.
* edit. Sony owns the rights of RSX, it was co-designed by nVidia but just like Microsoft owns Xenos from ATI. The difference was that Sony produced RSX in their own fabs which was sold to toshiba this year.
Predictions for 2009:
360: 39-42 PS3: 31-34 Wii: 67-70
Future projection
Wii will hit 100 million before christmas 2010 (made december 2008)
NDS Family will have sold and shipped more then PS2 at the end of 2009 (made january 2009)