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Forums - Sales - Western Publishers are struggling

Recession = Gaming recession?



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Bodhesatva said:

Today Midway announced that they are laying off 25% of their workforce, and this news has finally led me to make this thread. Western publishers are struggling, generally speaking, and I'm wondering what others think we should do about it.

First, let's remember that almost all Western publishers are losing money. Ubisoft and Activision aren't: that's good. But Midway, Atari/Infogrames, SCi/Eidos, THQ, Take 2, Electronic Arts and likely LucasArts are. That's bad, and the list of losers is significantly longer than the couple of winners.

Second, let's look at how the workforce has changed in the last year.

December 2008: Midway closes Austin studio, reduces total workforce by 25%.
November 2008: THQ closes 5 studios, reduces workforce in 2 others.
October 2007: Atari ousts board of directors, lays of 20% of workforce.
February 2008: Eidos cuts workforce by 25%, cans 14 projects.
September 2008: As losses widen, EA cuts workforce by 6%
November 2008: Electronic Arts warns of further losses, likely more job cuts
September 2008: Lucasarts lays off 100 workers

Of the major Western Publishers, the only ones not to announce layoffs in the last year are Activision, Ubisoft and Take 2. Take 2 has been losing money for quite some time, however, and is likely to either begin bleeding soon or be acquired by a larger fish.

By contrast, there has been virtually no turmoil in Japanese publishers. What's particularly interesting about Western Publishers is that revenue is quite good: even in this recessive economy, video games are reaching record breaking profits, with the US market likely to spend 15-20% more money on video games this year than last, and last year was a record breaking year, too. Overall industry revenue is very healthy. So I ask again: why are most Western Publishers struggling so mightily?


A good few of the Japanese companies have merged.

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Fantastic discussion taking place in this thread. This is why I visit VGChartz.

I don't have anything too special to add, aside from the fact that many of us have seen this problem building over the past few years. And the "living beyond their means" comment seems very accurate to me.



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They invested heavily in platforms that are not meeting initial sales expectations.



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BengaBenga said:
While we are in a recession, the game industry is experiencing enotmous growth. I think YoY the total revenue is up 20%.

The HD development model is clearly unsustainable. If an average game will only break even at 1 million copies (let alone see a significant ROI) there's something terribly wrong with the industry.

Sure the Assassins Creeds, Gears and GTA's will earn a nice sum of money, but even something like Prince of Persia looks like it's going to make a loss. Despite it will likely end up selling a million.

Most Japanese devs have focused on DS, are increasing their Wii development and are having less HD games. For some reason Western devs are unwilling or unable to shift their focus to Nintendo's consoles.

I think you grossly overestimate the cost of HD games.



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Endz said:
You could take PS2 to PS3 as an example. Sony got massive revenue from PS2 but in developing for PS3 that added up to lots of expenses. Why? Sony tried too put too much too quickly. Some people agreed that PS3 should have waited for one more year to be released (this would have been market share suicide in my opinion) but still time is the factor here.

Everything just advanced too much not just graphical advancement (which takes loads of money to develop) but features too. As other posts have said, you need those shiny hot real-life graphics to even be noticed in this gen (xbox and PS3 mainly of course) but people want more. Technical advancement is too much (AI and physics for hundreds of enemies), everything in a game is too complicated, features like achievements for everything and huge multi-player. Things are just going to cost more and more along with each advancement.

But time is the factor, Sony could have waited until hardware parts are cheaper like game companies could have waited until getting into top-end technologies is cheaper. What if next-gen Xbox has a console that allows for many more features in games and close to real-life graphics- Companies would need to develop for that and the costs might be staggering.

 

I agree but at the same time a company like EA, with close to 15 000 employee need to sell a shit load of game to get enough revenue to pay for all the expense. They need blockbuster title and the only way they know how is to push up the graphic and the feature.

The problem is that after a certain number of feature and a certain degree of graphic are reached less and less people in the mass market care about the next incremental upgrade, but a certain subset of gamer, the "hardcore" if you want, alway want more but this group simply isn't big enough anymore to justify the million put into game develepoment, they don't generate enough revenue.

Simply put adding more is the only way some company know how to make big game and the market for those simply isn't growing (maybe even shrinking) fast enough to cover the expense. They need to stop doing more and do different and they need to do it on a platform that can support it. BTW different doesn't mean new, Mirror edge and Dead Space may be new but aren't different, to use EA as an example

Microsoft is working on expending it's audience (look at the bundle), the new price point will help but it's really much a work in progress and it's audience still consist mainly of the "fratboy" demographic.

PS3 got a more diverse audience, Playstation follower and technophile ,who like many genres, mainly but it's doesn't really help because the audience simply isn't big enough. A diverse audience is good when you sell 100 million console but when you sell 20 million it's more avantagous to have an uniform one. That why it's harder for it to have big blockbuster like the 360 even if it comparativly sell the same amount of software. The fact that it's probably the more graphic hungry of the 3 don't help either. Big graphic, low and fragmented userbase really isn't the best for developer.

Wii got the mass market audience but not the traditional gamer one (except for marioboy) a situation that cause publisher problem because they can't install themself on it by bringing there traditional gaming franchise. Once that happen publisher start to have problem. As I say different is not the same as new, you can make whole new football gaming franchise with a different name and change a few feature here and there it's not going to change anything, only traditional gamer wll be interested in it, much less just additioning All Play at the end of the name. Same thing with EA Fit and that cart game EA is making, again, it's new not different, it's the equivalent of the GTA clones, good to bring in some revenue but it's not going to become your next blockbuster, something EA really need.



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outlawauron said:
BengaBenga said:
While we are in a recession, the game industry is experiencing enotmous growth. I think YoY the total revenue is up 20%.

The HD development model is clearly unsustainable. If an average game will only break even at 1 million copies (let alone see a significant ROI) there's something terribly wrong with the industry.

Sure the Assassins Creeds, Gears and GTA's will earn a nice sum of money, but even something like Prince of Persia looks like it's going to make a loss. Despite it will likely end up selling a million.

Most Japanese devs have focused on DS, are increasing their Wii development and are having less HD games. For some reason Western devs are unwilling or unable to shift their focus to Nintendo's consoles.

I think you grossly overestimate the cost of HD games.

Alternative explanations for the companies' bad finances (even prior to this recession) are not forthcoming.



outlawauron said:
BengaBenga said:
While we are in a recession, the game industry is experiencing enotmous growth. I think YoY the total revenue is up 20%.

The HD development model is clearly unsustainable. If an average game will only break even at 1 million copies (let alone see a significant ROI) there's something terribly wrong with the industry.

Sure the Assassins Creeds, Gears and GTA's will earn a nice sum of money, but even something like Prince of Persia looks like it's going to make a loss. Despite it will likely end up selling a million.

Most Japanese devs have focused on DS, are increasing their Wii development and are having less HD games. For some reason Western devs are unwilling or unable to shift their focus to Nintendo's consoles.

I think you grossly overestimate the cost of HD games.

 

I don't see how some can be selling so many games yet still have such low profits. Where is all the money going then?



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outlawauron said:
BengaBenga said:
While we are in a recession, the game industry is experiencing enotmous growth. I think YoY the total revenue is up 20%.

The HD development model is clearly unsustainable. If an average game will only break even at 1 million copies (let alone see a significant ROI) there's something terribly wrong with the industry.

Sure the Assassins Creeds, Gears and GTA's will earn a nice sum of money, but even something like Prince of Persia looks like it's going to make a loss. Despite it will likely end up selling a million.

Most Japanese devs have focused on DS, are increasing their Wii development and are having less HD games. For some reason Western devs are unwilling or unable to shift their focus to Nintendo's consoles.

I think you grossly overestimate the cost of HD games.

There are lots of good sources for a $20 million ballpark figure for a medium HD game. Then you have the outliers like GTA4 at $100 million (source = developers themselves) or Gears of War at $10 million (which was partly outsourced to China and doesn't include the engine licensing fee since Epic made it).

 



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naznatips said:

It's not as simple as "let's just make everything on Wii and it will be all sunshine and daisies" either.  World at War bombed on Wii.  Someday it may recover sales, but it will take a long time, and shooters will never sell as well on Wii as they do on the HD consoles and PC. 

Just as a hypothetical.. if the developers decided to only make a wii version of World at War, what would have happened?

My best guess is that the people who bought world of war on 360 or ps3, would have purchased it on wii if that were the only option.. sure, not all of them would, but i'm willing the bet the amount of profit would have been much higher than making a wii, 360, ps3 and pc version, and having the cheapest-to-make version selling the least because of those higher end (graphically) versions

(Note - the reason 360 and PS3 owners choose the versions on 360 and PS3 is another topic, this is purely from the perspective of the developers in the interest of staying in business)

My point:
1. I don't believe World at War is a good game to look at when making that sort of assessment
2. If developers are serious about making profits, they shouldn't be making games on both the wii and ps360/pc, big franchises (like Call of Duty) need to be exclusively on the wii (remember, this is purely in the interest of making profits), because I think if, lets say Call of Duty 6 were to be exclusively wii, many of those who would have bought the ps360/pc versions would buy the wii version instead, meaning more profits, whether or not every single one of them do