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Forums - Sales Discussion - EA cutting more jobs, issues warnings of lower sales and profit

bigjon on 10 December 2008

wait.... did they Just Blame WiiFit? That is what i took it as...



End of 2009 Predictions (Set, January 1st 2009)

Wii- 72 million   3rd Year Peak, better slate of releases

360- 37 million   Should trend down slightly after 3rd year peak

PS3- 29 million  Sales should pick up next year, 3rd year peak and price cut

Around the Network
Esa-Petteri on 10 December 2008
DKII said:

That 2/3 number is not only a cop-out, it's flatly untrue.



It's a bit out of date but 2/3 is way off. They're just making excuses.

Is NPD counting Wii sports/play?

Also that is from one region, where wii had about 45 million software sales on that timeframe. 13 million of those are from the sales of wii sports/play. From top selling wii titles, SMG was the only one out and it was sold for like 8 weeks. Now there are a lot of wii fit, mario kart, brawl and smg sales added there. That 2/3 number is most likely right on the spot.

 



Esa-Petteri on 10 December 2008
FishyJoe said:
I think they have the right idea with the Wii, just horrible marketing. The all-play Madden and other games would sell a lot better if they just advertised it as a family game. If parents knew that it actually might be fun to play WITH their kids, they might buy the game. But I haven't seen any such advertising.

Is that the only way to sell software for wii?

 



NJ5 on 10 December 2008
Esa-Petteri said:

Is NPD counting Wii sports/play?

I don't think so, not Wii Sports at least. At least Wii Sports never appears in NPD's charts

 



My Mario Kart Wii friend code: 2707-1866-0957

Khuutra on 10 December 2008
Esa-Petteri said:
FishyJoe said:
I think they have the right idea with the Wii, just horrible marketing. The all-play Madden and other games would sell a lot better if they just advertised it as a family game. If parents knew that it actually might be fun to play WITH their kids, they might buy the game. But I haven't seen any such advertising.

Is that the only way to sell software for wii?

It's the only way to sell software which is "for everyone"



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FishyJoe on 10 December 2008
Esa-Petteri said:
FishyJoe said:
I think they have the right idea with the Wii, just horrible marketing. The all-play Madden and other games would sell a lot better if they just advertised it as a family game. If parents knew that it actually might be fun to play WITH their kids, they might buy the game. But I haven't seen any such advertising.

Is that the only way to sell software for wii?

 

 

No, it's not the only way. However it could an effective way to sell these particular games. The only Madden commercials I saw were aimed at the traditional Madden audience. If they expect Madden sales to improve, they have to target other conumers outside of the existing demographic.



Esa-Petteri on 10 December 2008
NJ5 said:
Esa-Petteri said:

Is NPD counting Wii sports/play?

I don't think so, not Wii Sports at least. At least Wii Sports never appears in NPD's charts

 

So I guess that 66% figure is pretty accurate.

 



NJ5 on 10 December 2008
Esa-Petteri said:
NJ5 said:
Esa-Petteri said:

Is NPD counting Wii sports/play?

I don't think so, not Wii Sports at least. At least Wii Sports never appears in NPD's charts

 

So I guess that 66% figure is pretty accurate.

 

Why? I didn't really understand your former argument, and I understand it even less when you say the same thing based on a different assumption (Wii Sports not being counted as opposed to being counted).

 



My Mario Kart Wii friend code: 2707-1866-0957

Esa-Petteri on 10 December 2008
FishyJoe said:
Esa-Petteri said:
FishyJoe said:
I think they have the right idea with the Wii, just horrible marketing. The all-play Madden and other games would sell a lot better if they just advertised it as a family game. If parents knew that it actually might be fun to play WITH their kids, they might buy the game. But I haven't seen any such advertising.

Is that the only way to sell software for wii?

 

 

No, it's not the only way. However it could an effective way to sell these particular games. The only Madden commercials I saw were aimed at the traditional Madden audience. If they expect Madden sales to improve, they have to target other conumers outside of the existing demographic.

I haven't seen many "play with your kids" commercials for madden 360 and it sells quite a lot. But you are right, wii/360 demographics aren't comparable and it reflects on what kind of software sells on those platforms.



Khuutra on 10 December 2008
Esa-Petteri said:
FishyJoe said:
Esa-Petteri said:
FishyJoe said:
I think they have the right idea with the Wii, just horrible marketing. The all-play Madden and other games would sell a lot better if they just advertised it as a family game. If parents knew that it actually might be fun to play WITH their kids, they might buy the game. But I haven't seen any such advertising.

Is that the only way to sell software for wii?

 

 

No, it's not the only way. However it could an effective way to sell these particular games. The only Madden commercials I saw were aimed at the traditional Madden audience. If they expect Madden sales to improve, they have to target other conumers outside of the existing demographic.

I haven't seen many "play with your kids" commercials for madden 360 and it sells quite a lot. But you are right, wii/360 demographics aren't comparable and it reflects on what kind of software sells on those platforms.

That's a self-defeating argument. Madden All-Play is that kind of software, and it didn't sell according to expectations because it tried to appeal to the same old audience in its advertising - the sameo ld audience who would know that this isn't the kind of game they wanna play. It is not an apples to apples comparison.

Bad marketing equates to missing your taget demographic, not to a lack of one.