EA cutting more jobs, issues warnings of lower sales and profit

[FishyJoe]

Esa-Petteri said:

FishyJoe said:
I think they have the right idea with the Wii, just horrible marketing. The all-play Madden and other games would sell a lot better if they just advertised it as a family game. If parents knew that it actually might be fun to play WITH their kids, they might buy the game. But I haven't seen any such advertising.

Is that the only way to sell software for wii?

 

 

No, it's not the only way. However it could an effective way to sell these particular games. The only Madden commercials I saw were aimed at the traditional Madden audience. If they expect Madden sales to improve, they have to target other conumers outside of the existing demographic.