FishyJoe said:
No, it's not the only way. However it could an effective way to sell these particular games. The only Madden commercials I saw were aimed at the traditional Madden audience. If they expect Madden sales to improve, they have to target other conumers outside of the existing demographic. |
I haven't seen many "play with your kids" commercials for madden 360 and it sells quite a lot. But you are right, wii/360 demographics aren't comparable and it reflects on what kind of software sells on those platforms.