Amen, the ps2 was a great system, but Sony managed to get very bad and ugly PR all the time. If your from Europe its even worse (late launch, same for many games, far more expensive console then Japan/USA, less features (no BC chip etc).

Ironicly, Europe was the only market that really stayed loyal to Sony untill about 2 months ago, now even in Sony minded country's like spain and france MS is outselling them.

Oh goodness, what a laughably ignorant article. These are the rantings of a fanboy who clearly doesn't come to VGChartz or do basic research like reading Sony's FRs.

Virtually all of this guys suggestions involve spending a lot more money, and usually to attract more hardcore gamers. Price cut, right now? It's as if he thinks Sony is refusing to cut prices because they're stubborn or something. Uh, they've already lost 3.3 billion dollars on the PS3 guy, I'm pretty sure slashing prices further isn't in the plans until they can make some money on the machine. And paying oodles of money to Capcom or Square or Konami for "hardcore gaming blockbuster #3121" is an awful idea. How many hardcore-oriented blockbuster games need to hit before this is obvious?

Sony has spent so, so much money this generation trying to please the hardcore. Just think about how much money has been spent already! 3.3 billion doesn't even cover it: their losses would be greater if it weren't for the PS2 and PSP. We're likely talking 4 billion+ dollars lost trying to attract the hardcore. How many 40 Million+ blockbusters have been rolled in to production, how they manufactured an 800 dollar gaming device and sold it for 600! And it hasn't worked. So this guy's response is: do even more of that? Bleed even more money on the hardware, spend even more on games?

Now all Sony have to do is figure out exactly what question they asked the CELL in the first place.

Isn't that funny that IGN is always trying to find something bad to the wii and even making fun of it success BUT it even tries to cry for help for the PS3?

.....actually that's not funny, is pathetic. =(

Well read TWRoO.. Well read

I'm still recovering from this article blowing my feeble little mind.

This guys plan to save the PS3 is to spend more money on hardware price cuts and more money on hardcore blockbusters? Even after this has failed time and again over the last 2 years, with Sony spending 4 Billion+ dollars?

"Sure, it didn't work when Sony lost only 4 billion dollars in the last 3 years, but if they're willing to lose 1-2 billion more, it will work!"

It's as if Sony decided to start a fight with a big brawny guy. Their strategy? Punch him right in the face. The result? The guy brushed it off and beat the crap out of them. So what does Sony do next? Punch the guy even harder, which the guy brushes off again, and proceeds to beat them up again.

What has this editor at IGN learned? Apparently, if it doesn't work when you punch them in the face, and it doesn't work when you punch them really hard in the face, it should work when you punch them really, really really hard in the face!

Or... you could come up with a new strategy entirely, because pretty obviously the strategy you're trying isn't working.

@Bodhesatva: You have saved me the time of reading the article. I scanned through it just now and it appears you're right... it's based on the one-dimensional thinking which goes "what can they/3rd parties do to improve sales".

They were quite unfortunate in terms of timing though. Whereas a few weeks ago many people would nod in agreement, that is not the case today given the news coming out from Sony. I wonder what the author is thinking right now.

It's clear the author didn't do much thinking at all prior to writing the article, so why start now?

Thanks radioio Robert for expressing my thoughts exactly.   All the hardcore exclusive games in the world won't bring the PS3 to success now.   MS goaded Sony into fighting them on their own territory.   In doing so Sony abandoned all the casual gamers that had made the PS and especially the PS2 such successes. (And Nintendo scooped them up)

This article is stupid beyond belief.  How is losing more money to appeal to the same market going to help Sony?  They need to expand their audience not spill more blood trying to fight MS for the scraps of core gamers who havn't upgraded yet.   I'm losing all respect for IGN. 

doesn't make sense for the cell to want to discontinue itself... how else would it ever become skynet ?