@Bodhesatva: You have saved me the time of reading the article. I scanned through it just now and it appears you're right... it's based on the one-dimensional thinking which goes "what can they/3rd parties do to improve sales".
They were quite unfortunate in terms of timing though. Whereas a few weeks ago many people would nod in agreement, that is not the case today given the news coming out from Sony. I wonder what the author is thinking right now.
My Mario Kart Wii friend code: 2707-1866-0957