Got it here  This has to be some achievement for 360.

I mean triple the difference in UK.

Xbox Europe boss Chris Lewis has claimed that Xbox 360 is currently outselling PS3 at almost 3:1 in the UK, and that the machine’s current European marketing push is equalling that seen when it launched three years ago.

“For us in EMEA, there’s a been a considerable uptick in what we’re spending in terms of media, almost effectively to launch levels again,” the exec told Edge.

“We’ve seen this huge uptick in our velocity, which has taken us considerably ahead, certainly of PlayStation 3, right across the region. In some geographies, the U.K. specifically, we were almost three times Sony’s volume last week, for instance.”

Lewis added: “It’s generally very good. We’re really happy with our performance. There’s a lot more still to come, of course, so there’s no complacency, but it’s great to be at this course and speed.”

Man Microsoft is really getting aggressive with their marketing. Props to them.

It has to be clear as the driven snow, PS3 needs pricecut now.

Either that or fall too far behind.

No matter what brand name counts for the price gap is too big imo.

It seems to me that the "brand name" issue in Europe has run its course. Sony loyalists waited until the PS3 was out, and either bought it or waited to see if they wanted it as things played itself out. People buying now have the cards on the table in front of them. They can see the pros and cons, the libraries and the costs. People can see everything in action at friends and neighbors' places and decide for themselves.

It seems like they're deciding, at least at the moment, that 30 is a better package, for whatever the reason - cost? marketing persuading them? games? Live? who knows? But a coule years in, it seems that the branding advantage is slowing.

Brand loyalty maybe at the beginning but no more, you would have to be a big fan and lets face it if you were you would already own one. This was one of the arguments used in the HYPE news item. Which is why the price point is so critical to Sony.

Now the sales numbers are being held at bay and the 360 looks to be taking a commanding lead over the PS3 and Sony can do nothing about it we now get the "well the Blu Ray will see us through".

I just do not buy the Blu Ray argument. As a consumer I am still disappointed that Sony forced the Trojan on a non related industry.

Now that the players are getting back to a point they were last year when we had competition I think this will mean that one of the selling points a cheap blu ray player also diminishes reason for a PS3 blu ray purchase.

Sony will still end up with a huge console base and it still needs to see the life cycle through because calling it quits to early is not an option. I would say though that it is not beyond the realms of possibility for Sony to try to get a new system out before MS mainly because MS are looking increasingly comfortable with staying the course.

Of course we have the PS3 Slim and the 360 Slim to hit the streets yet but I cannot help but feel the modular approach MS took was in the end the right one especially now the Arcade for so long discussed as a waste of shelf space is starting to sell, but MS did have to un cripple it to make it happen.

nice job m$, good to see your hard work paying off .

Go xbox 360!