Since this is not clear to everyone and Sony announced a new feature, i decided to create this topic. PS3 needs (real) pricecut to get sales boosted, but Sony can't cut the price. So, they are forced to add features to justify the high price. And why is that? If Sony would cut the price significatly lower, than BD players in market, it would propably mean the death of Blu-Ray. If price would drop too much, the only BD players sold would be PS3:s and that would pretty soon cause the hardware manufacturers to drop the support from BD, and propably turn to HD-DVD camp. At this point of competition that would mean BD becoming the new Minidisc of UMD. So, Sony has to keep the price of the PS3 at a point, where manufacturing the BD is profitable to (other) hardware manufacturers. Sony can win the race between BD and HD-DVD with the PS3, but they can also lose it with the PS3. It also looks like that they can win only the race between the video formats or the race between consoles, but not both of them.

Who you kidding.

The only reason those Br supporters are BR supporters is for the PS3, they all want more Br player in people homes. PS3 also is a big reason BR player costs came down so fast, make more it costs less.

Sony really does not give a rats ass about hardware BR supporters, its the software that is winning the war.

PS3 wins Br wins, Br wins it really helps the PS3. Thats been the idea from the begining.

For everything that the PS3 comes with out of the box, I think the price is definetly justified. Sony is not looking to have 4 or 5 years with this console as their competitors, but 10 years. The hardware is future proof and even if they just added more features to Ps4 without a dramatic graphics jump, that would be fine.

Sony shouldn't even consider a price cut to temporarily boost sales IF they were really serious about wanting the console to be around fpr as long as they plan.
They are not after the battle, but the WAR. ( One in which I think they will lose to nintendo by the way, I just tried to be as objective as possible..... nothing wrong with a respectable second place)

Sony has already cut the price in USA ,and will do the same in Japan and Europe once the time arrives.It has just cut the price in USA because it was where the console was having the bigger problems .I even expect a good 399 price tag in NA for the christmas period to incentivate sales .

I agree with Killzone3,

HD DVD player 300k
BR player 100K
+ PS3 ==> 4.1 M !!!!!!!!!!!!!!!

So yes, PS3 is competiting with Sony BR player, u re right.
But whatever BR type of player people buy, if they have one (PS3 or simple BR player) , they may buy some BR
==> big money for Sony.

Why PS3 price is so high ?
Because it cost a lot to produce ...

ResiRiley said: For everything that the PS3 comes with out of the box, I think the price is definetly justified. Sony is not looking to have 4 or 5 years with this console as their competitors, but 10 years. The hardware is future proof and even if they just added more features to Ps4 without a dramatic graphics jump, that would be fine. Sony shouldn't even consider a price cut to temporarily boost sales IF they were really serious about wanting the console to be around fpr as long as they plan. They are not after the battle, but the WAR. ( One in which I think they will lose to nintendo by the way, I just tried to be as objective as possible..... nothing wrong with a respectable second place)

oh come on, nothing is future-proof, you don't have to believe everything sony says, didn't they claim the PS2 was powerful enough to launch rockets. (maybe it could launch a small rocket...like consumers can buy and set off in a field...but all you need for that is a launch button)

i do agree the PS3 could well have a long life, whether it's 10 years i don't know, maybe they are counting until they stop making it rather than when the PS4 comes out (because the PS2 will be coming up to 8 years old soon....even the GC is still being made [or it was last financial year])

and X-box 360 and Wii will not have a shorter than 5 year cycle, i expect 5 or 6 for 360, and anywhere between 5 and 8 for Wii, it's hard to tell.

and i do agree that really with all those features it is worth the money, but that's not how things work, the conveniance [spelling?] and lower price of an all in one box sounds appealing, but when it comes down to it most people don't want to pay extra for what they don't need, i don't need a BR player or a film downloading service or the ability to put a picture of my own up as a screensaver on my console, i would actually quite like Freeview, but as that costs all of £20 it's not worth it, and having to fire up such an energy unfriendly machine like the PS3 to watch TV is stupid (unless it works from standby, which would be good if still probably more energy than a normal freeview box)

which reminds me, anyone seen the Carbon footprint ad's (in UK) with the 360 controller in it? made me laugh because they are talking about switching off all these energy wasting machines.

Killzone3 said: Who you kidding. The only reason those Br supporters are BR supporters is for the PS3, they all want more Br player in people homes. PS3 also is a big reason BR player costs came down so fast, make more it costs less. Sony really does not give a rats ass about hardware BR supporters, its the software that is winning the war. PS3 wins Br wins, Br wins it really helps the PS3. Thats been the idea from the begining.

Just like they did with the UMD? You see, if you have only one company supporting the hardware, it won't be a big success. When hardware manufacturers turn to competing media (because they can't compete Sony, since it's selling with a price, what others can't compete), movie publishers follow because of a)hardware support b)what happens ”behind the scenes”. No one wants to work under a single companys monopoly (which Sony has with UMD and could gain with BD). Idea with BD in PS3 has been that PS3 would help the Blu-Ray (which it really does), not vice versa. You see, Sony works for profit, not for PS3, if they make more profit by sacrificing PS3, they will do that. @ResiRiley: They are not in the console business for 10 years with the PS3, they are in it for 5. PS2 was also in for ten years, and they still released PS3. Without delays, PS3 would have been out earlier, released after 6 years of PS2 release and without 100M+ sales, it would have been dead at the same day the PS3 came out. With the current pace, PS3 will be dead at the same moment PS4 is released.

Diomedes1976 said: Sony has already cut the price in USA ,and will do the same in Japan and Europe once the time arrives.It has just cut the price in USA because it was where the console was having the bigger problems .I even expect a good 399 price tag in NA for the christmas period to incentivate sales .

When did they cit the price? There was this clearance sale (as Kazuo Hirai stated), but i haven't heard of any pricecut. Yes, my point was, that they CAN cut the price, but not much lower that what standalone BD players cost. BD makes them a lot more money in the long run than the PS3, so they have to focus in the BD, not PS3.

bdbdbd said: Killzone3 said: Who you kidding. The only reason those Br supporters are BR supporters is for the PS3, they all want more Br player in people homes. PS3 also is a big reason BR player costs came down so fast, make more it costs less. Sony really does not give a rats ass about hardware BR supporters, its the software that is winning the war. PS3 wins Br wins, Br wins it really helps the PS3. Thats been the idea from the begining.   Just like they did with the UMD? You see, if you have only one company supporting the hardware, it won't be a big success. When hardware manufacturers turn to competing media (because they can't compete Sony, since it's selling with a price, what others can't compete), movie publishers follow because of a)hardware support b)what happens ”behind the scenes”. No one wants to work under a single companys monopoly (which Sony has with UMD and could gain with BD). Idea with BD in PS3 has been that PS3 would help the Blu-Ray (which it really does), not vice versa. You see, Sony works for profit, not for PS3, if they make more profit by sacrificing PS3, they will do that. @ResiRiley: They are not in the console business for 10 years with the PS3, they are in it for 5. PS2 was also in for ten years, and they still released PS3. Without delays, PS3 would have been out earlier, released after 6 years of PS2 release and without 100M+ sales, it would have been dead at the same day the PS3 came out. With the current pace, PS3 will be dead at the same moment PS4 is released.

Your so wrong on so many levels its crazy.

For one its IMPOSSIBLE for sony to have a monopoly with BR, they dont 100% own BR.

Sony products are always top end high price, its rather easy to compete with them as far as price is concerned.

PS3 cost +800 to make, thats the reason its price wont be going down fast. Not your crazy BR theory.

Sony works for profits, and WTF do you think was the main source for proftits for the past 10 years. Thas right the Playstation brand.

PS did not die with PS2, PS2 did not die with PS3 and PS3 will not die with PS4

Killzone3 said: Who you kidding. The only reason those Br supporters are BR supporters is for the PS3, they all want more Br player in people homes. PS3 also is a big reason BR player costs came down so fast, make more it costs less. Sony really does not give a rats ass about hardware BR supporters, its the software that is winning the war. PS3 wins Br wins, Br wins it really helps the PS3. Thats been the idea from the begining.

Exactly... that's the whole reason for Sony's early mistakes.  They thought some people would see the PS3 and go "Wow a Blueray player and a Videogame Machine" and buy it like crazy, while others would just buy it because the PS2 was just so much better then everything on the market.  The only slip up was they overestimated how much the second group was.

 Even if PS3 became a complete bust of a failure like the Dreamcast (which i liked.)  It will be well worth it for them by winning the Blu-ray war.  The fact that there is almost no chance it'll go the way of the Dreamcast for Sony is just icing on the cake.  They took their captial they gained in the videogame market and spent it on helping win the Hi-Def wars.