Oh man.

Is this confirmation that Ghostbusters has been picked up by Atari?

They suck balls.

Dolla Dolla said: Is this confirmation that Ghostbusters has been picked up by Atari?

I'm not confirming or denying anything there, I'm just reporting on how much of a prick Kotick is. 

And that PA comic is priceless.

a better answer would be: the games suck.

The only one like that that is better is the Star Trek one... " I wake up early every morning and don't go to bed until I make some very poor decisions"

Crappy annual editions of $50-$60 games is bad enough, but the annual editions of $200 Guitar Hero/Rock Band games is completely ridiculous.

I find the honesty refreshing, but more to the point I cannot utterly disagree. Many view terms such as exploited as a default negative. While in reality it can also have a equally positive impact. Some here refer to Electronic Arts, but can we not also refer to Nintendo in this category as well. In fact when it comes to console gaming Nintendo is the master of being unoriginal. Anything they create will be exploited perpetually.

Exploitation can be a positive as long as the mentality is one of maintaining originality and refinement within a franchise. A company can do credit to its exploitation if it chooses to view the previous games in a series as a base, and is mindful that it must greatly exceed itself in the next iteration. A example of this would be Bungie, and the Halo series. Each game in the series has been a dramatic improvement over the previous title.

Ironically I think if more companies thought about creating games with the mentality that they would become franchises rather then stand alone titles. We might just might actually get better titles, because if you want to build a franchise the quality must be there on day one. The aspects that will make a series unique will be there on day one. The production values will be there on day one. We could probably expect to see more high end titles rather then original titles built on a shovel ware budget.

Originality for the sake of originality is a very scatter shot affair. A company only seems to strike gold rarely, and more often then not finds nothing but money going down the drain. In this case they are not saying they are going to stop making original titles. They are just going to come at it from the mindset of is this something we can develop further.

At least we now know Activision's strategy in gaming. That kills the argument of Guitar Hero not being run into the ground.

The reason why there aren't innovative games is because people just don't buy em. Look to yourself and the people around you, how many innovative games did you buy this year?